There is no global market for contemporary art Automatic translate
LONDON. This thesis formed the basis of the new book, The Myth of a Global Art Market, by Professor Olav Velthyuys of the University of Amsterdam, a specialist in economics and sociology. The book was written in collaboration with Professor Stefano Baia Curioni, who was not afraid to say out loud about what many see, but hesitate to comment publicly - our perception of the global art market is fake.
In recent decades, the global trade in art has been taken for granted. It is assumed that contemporary art is being sold on the “common” global market, where distances no longer play any role. Art dealers, collectors, artists and curators talk about the art market as a big village fair. But these ideas turned out to be fraudulent, writes Professor Welthuis in No 35 (July-August) The Art Newspaper.
In fact, only three countries dominate the global art market.
With the exception of the few top lots that are available to a narrow circle of buyers, the general global market is a pure myth. According to the latest data from the annual TEFAF study (The European Fine Art Foundation), three countries dominate the world: the United States, China and the United Kingdom, which represent 83% of the market. The share of India, Brazil, Russia (countries from the BRIC group), Turkey, Mexico, etc., countries that we usually understand as the “world”, account for only about 1% of sales. Meanwhile, over the past 25 years, the growth of trade in works of art (through open tenders) has reached 500%, and today the turnover of auction houses exceeds 1 billion euros. Two-thirds of this amount settles in the United States and Great Britain.
Artists and collectors mainly represent several countries.
Professors Alain Quemin and Femke van Hest analyzed the data published on the German site artfacts.net, which annually, starting from the 70s, makes a rating of contemporary artists. Their research showed that over the past ten years, the list of countries represented in this rating has remained virtually unchanged and amounts to no more than 10% of the total number of countries in the world. Most represented Germany and the United States.
Another analysis by cultural economics experts, Lasse Steiner, Bruno Frey, and Magnus Resch, based on data from larryslist.com, draws the following picture among collectors: out of 3,119 owners of the largest private collections in the world, 63% live in North America or Europe, 24% in Asia. In South America and the Middle East - 8% and 5%, respectively, but in Africa - only 0.1%, or 16 people.
National art prevails at auctions. And in the galleries of their countries.
One of the most noteworthy results of a study conducted by Professor Welthuis is locality. Art is sold and bought most often within one country. For example, scholars Christophe Spaenjers and Luc Renneboog believe that 80% of the works of American and British artists offered at auctions from 1957 to 2007 remained in their countries. During this period, French auction houses sold a total of 68 518 works of their compatriots and only 644 paintings by British authors. Velthuis writes that at one of the largest art fairs in the world - Art Basel, 2/3 of the galleries represent only 4 countries. At any national fairs, the internal presence is most noticeable: there are always many times more local artists than representatives of other countries.
The larryslist.com portal also confirms the "regional" nature of collecting. In South America, for example, 89% of collections contain works by local artists, and for Asian and North American collections this figure is 82% and 76%. The exception is European collections, in which only 43% of the works were created by artists born on the Old Continent.
Anna Sidorova © Gallerix.ru
COMMENTS: 1 Ответы
Кому интересно, на эту тему есть еще книга профессора из Гарварда Дональда Томпсона "Как продать за 12 миллионов долларов чучело акулы", Москва, Центрполиграф, 2009г.
You cannot comment Why?