The more they scold and beat the kids, it's better to buy a book for them (Pomansky N.) Soviet Posters (1917-1941)

The composition presents a forceful visual argument regarding child-rearing practices within a specific socio-political context. Here we see a woman, rendered in a stylized and somewhat exaggerated manner, poised as if about to strike down upon three children clustered before her. Her posture is aggressive; one arm raised, the other clutching a newspaper or pamphlet. The figure’s clothing – a patterned dress with an apron – suggests a working-class background, reinforcing the paintings likely intended audience.
The children are depicted with varying degrees of distress. One covers his face in apparent fear, another looks downcast, and the third seems to be recoiling from the woman’s impending action. Their expressions contribute significantly to the overall sense of tension and anxiety within the scene. The artist has employed a limited color palette – primarily reds, yellows, blues, and greens – which enhances the visual impact and contributes to the works propagandistic nature.
Dominating the right side of the painting are several books, prominently displayed as an alternative to physical punishment. Titles visible on the book covers suggest children’s literature; these serve as a direct counterpoint to the woman’s aggressive stance. The text Лучше книжку им купить (Better to buy them a book) is boldly presented in large, angular lettering, further emphasizing this message. The left side of the painting features another block of text: “Чем ребят бранить и бить” (“Rather than scold and beat the kids”).
Subtly, the work engages with contemporary debates surrounding education and social reform. The artist seems to be advocating for a more enlightened approach to child development, one that prioritizes literacy and intellectual stimulation over corporal punishment. The woman’s aggressive posture can be interpreted as a critique of traditional, authoritarian parenting styles prevalent at the time.
The paintings design reflects principles of Constructivism, with its emphasis on bold shapes, simplified forms, and clear messaging. The use of text integrated directly into the visual field is characteristic of Soviet propaganda art, designed to convey messages quickly and effectively to a broad audience. The inclusion of Издание Центросоюза (Published by the Center for Trade Unions) at the bottom indicates the work’s intended distribution through labor organizations, further highlighting its political purpose.