I drink BEER and WATER only the plant SOUTH BAVARIA Simferopol, st. Vorovsky, 17 tel. 2-95 Soviet Posters (1917-1941)

The composition presents a striking advertisement, likely intended for widespread distribution. A man dominates the foreground, his posture and expression carefully constructed to convey enthusiasm and approachability. He raises a glass towards the viewer in what appears to be a gesture of invitation or shared enjoyment. The glass itself is filled with a frothy beverage, its amber color suggesting beer. His smile is broad and seemingly genuine, contributing to an overall impression of jovial satisfaction.
The man’s attire – a dark suit and neatly styled hair – suggests a certain level of respectability and prosperity, aligning the product with aspirational values. The artist has rendered him with a degree of realism, though stylized features contribute to a sense of idealized masculinity.
Beneath the figure, Cyrillic text provides the promotional message. It declares an allegiance to beer and water, explicitly associating this preference with a specific establishment: South Bavaria brewery located in Simferopol. The inclusion of the address and telephone number reinforces the advertisement’s practical purpose – to direct consumers to a particular location.
The background is divided into two distinct areas. A patterned section, resembling a checkered textile, occupies the upper right corner. This element introduces a visual complexity that prevents the composition from feeling overly simplistic. It also subtly evokes associations with traditional Bavarian design elements, reinforcing the brewery’s name and implied heritage.
Several subtexts are discernible within this advertisement. The phrase I drink beer and water only implies exclusivity and discerning taste – the consumer is presented as someone who makes informed choices. The deliberate pairing of beer and water might suggest a focus on moderation or quality, potentially appealing to a broader audience than those solely interested in alcoholic beverages.
The overall effect is one of calculated persuasion. The artist has employed recognizable visual cues – the smiling man, the frothy drink, the clear branding – to create an advertisement that is both engaging and memorable. It’s likely intended to foster brand loyalty and encourage patronage of the South Bavaria brewery within its local community.