Soviet Posters – Tea Sergei Alexandrovich Sporov ... (Unknown artist)
1903
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At the top of the image, an ornate crest or emblem sits within a complex, swirling border of gold filigree. Below this, a panoramic view unfolds: a cityscape rendered in muted tones depicts a prominent architectural ensemble, likely representing a significant urban center – the presence of distinctive domes suggests Moscow. The buildings are arranged along a riverbank, creating a sense of depth and scale.
A large, stylized banner drapes across the central portion of the composition. This banner is predominantly dark green with gold lettering proclaiming Чай (Tea). Beneath this, in an elegant script, appears a name – “Сергея Александровича” – followed by “Споро́ва”. The text is arranged to follow the curve of stylized palm fronds that cascade down from the banner.
The lower section of the advertisement provides further details regarding the business’s location and operations. Text indicates this is the Главная Контора, Склад и Разъездка (Main Office, Warehouse and Outpost) located in a historic building complex on Khrestyal Pereulok, specifically apartment number 102.
The color palette is rich and saturated, employing deep reds, greens, golds, and browns to create a sense of luxury and opulence. The use of decorative motifs – the palm fronds, the swirling borders, the crest – suggests an association with exotic locales and high-quality goods.
Subtly, the advertisement conveys a message of prestige and reliability. The depiction of the cityscape establishes a connection to a culturally significant location, while the elaborate design communicates a commitment to quality and attention to detail. The overall effect is one of established business and refined taste, intended to appeal to a discerning clientele.