Buy lottery tickets OSVOD! (Borov N., Zamsky G.) Soviet Posters (1917-1941)

The composition presents a striking visual appeal through its bold color palette and stark contrasts. A man, presumably a sailor or naval officer given his attire – a peaked cap and uniform – dominates the foreground. His profile is rendered in sharp detail, emphasizing a determined gaze directed towards an unseen point beyond the frame’s edge. The lighting highlights the planes of his face, contributing to a sense of stoicism and resolve.
Behind him, the background is divided into two distinct zones. A yellow-ochre area occupies the upper right quadrant, providing a contrasting backdrop for the text УСИЛИМ ОБОРОНУ МОРСКИХ ГРАНИЦ СССР (Strengthen the Defense of the Soviet Maritime Borders). The lettering itself is large and assertive, immediately drawing attention to the central message. To the left, a deep blue area features a stylized depiction of what appears to be a submarine or naval vessel, marked with a prominent red star – a recognizable symbol of the state.
The lower portion of the image contains further text: ПОКУПАЙТЕ БИЛЕТЫ ЛОТЕРЕИ ОСВОД! КРЕПИТЕ МОЩЬ СОВЕТСКОГО ФЛОТА! (Buy OSVOD Lottery Tickets! Strengthen the Might of the Soviet Navy!). This inscription serves as a direct call to action, linking patriotic duty with participation in a lottery.
The subtext embedded within this work is complex and reveals much about the socio-political climate it was created for. The image leverages the power of visual propaganda to encourage citizen engagement through financial contribution. By associating the purchase of lottery tickets with bolstering naval strength, the creators aim to foster a sense of collective responsibility and national pride. The sailor’s resolute expression reinforces this message; he embodies the ideal Soviet citizen – disciplined, dedicated, and willing to contribute to the nations defense.
The use of stark geometric shapes and limited color range is characteristic of Constructivist aesthetics, which were prevalent in Soviet art during this period. This style was deliberately employed to convey a sense of efficiency, modernity, and unwavering purpose – all hallmarks of the Soviet ideology. The overall effect is one of forceful persuasion, designed to inspire action and reinforce the regime’s authority.