Shabolov brewery Karneev, Gorshanov and Co. in Moscow (Unknown artist) Soviet Posters (1917-1941)

The composition presents a vertically oriented promotional piece, likely intended for display in public spaces during the late nineteenth century. A central rectangular frame dominates the visual field, containing a still life arrangement set against a backdrop of a cityscape. The architectural skyline suggests Moscow, with the distinctive domes of St. Basil’s Cathedral clearly visible.
Within the foreground, a bottle of amber-colored liquid stands alongside a tall glass filled with what appears to be beer or another beverage. A cluster of cooked crayfish is arranged on a white platter between them. These elements are rendered in a realistic style, emphasizing their textures and reflective qualities. The lighting suggests an artificial source, highlighting the sheen of the glassware and the glossy surfaces of the crustaceans.
Above the still life, the name of the establishment – “Shabolovskii pivovaren. Zavod Karneev, Gorshanov i Ko.” – is presented in a bold, ornate typeface. Decorative flourishes, including what appear to be stylized eagles or heraldic symbols, frame the text at the top and bottom. Below the still life, a list of beer varieties – Pilsen, Malt, Golden Head, and “Black Velvet” – is displayed in smaller lettering.
The overall effect is one of prosperity and refined taste. The inclusion of crayfish, a delicacy, elevates the product beyond mere sustenance, suggesting luxury and indulgence. The depiction of Moscow’s skyline anchors the advertisement to a specific place and time, associating the brewery with the citys identity and aspirations. The careful arrangement of objects and the use of rich colors contribute to an atmosphere of quality and sophistication, intended to appeal to a discerning consumer base. The design suggests a deliberate effort to convey not just the product itself but also a lifestyle associated with it – one characterized by affluence, urbanity, and appreciation for fine things.