Any peasant, collective farmer or individual farmer now has the opportunity to live humanly, if he only wants to work honestly, and not loaf, do not wander and do not steal collective-farm goods (Zotov K.) Soviet Posters (1917-1941)
Soviet Posters – Any peasant, collective farmer or individual farmer now has the opportunity to live humanly, if he only wants to work honestly, and not loaf, do not wander and do not steal collective-farm goods (Zotov K.) 1934
The artwork presents a carefully constructed scene intended to convey optimism and progress within a collectivized agricultural system. The composition is dominated by a family unit – a woman, a man, and a young boy – rendered in a style reminiscent of Soviet Realism, characterized by idealized figures and bright, saturated colors. Here we see the man and woman positioned centrally, their faces turned towards each other in an expression of shared joy and contentment. The womans smile is broad and radiant, while the man’s gaze appears directed at her with a similar warmth. Their posture suggests intimacy and mutual respect, reinforcing the narrative of familial harmony under the new social order. The boy stands between them, his hands raised as if in blessing or enthusiastic participation in their happiness. His expression mirrors that of his parents, contributing to the overall sense of collective well-being. Behind the family, a stack of books is visible, bearing Cyrillic inscriptions – likely titles related to literacy and agricultural advancement. The presence of these books underscores the emphasis on education and intellectual development as integral components of the collectivized lifestyle. A portrait of a man, presumably an authority figure or ideological symbol, hangs above them, further reinforcing the context of state-sponsored progress. The lower portion of the artwork features a radio receiver, prominently displayed against a stark black background. The radio symbolizes access to information and communication – a conduit for disseminating official narratives and fostering a sense of national unity. Bubbles emanating from the device suggest an effervescent atmosphere of excitement and connection. Subtly, the composition employs a hierarchical structure. The family is elevated above the technological symbol, suggesting that human happiness and familial bonds are paramount, facilitated by – but not solely dependent on – the advancements of technology and state-controlled information. The color palette, dominated by reds and oranges, evokes feelings of warmth, energy, and revolutionary fervor. The text accompanying the image reinforces this narrative, explicitly stating that honest labor within the collective system provides the opportunity for a dignified existence. It functions as both an endorsement of the collectivization policy and a subtle admonishment against behaviors deemed counterproductive – loafing, wandering, and theft. The overall effect is one of carefully orchestrated propaganda designed to promote acceptance and enthusiasm for the new social order.
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Any peasant, collective farmer or individual farmer now has the opportunity to live humanly, if he only wants to work honestly, and not loaf, do not wander and do not steal collective-farm goods (Zotov K.) Poster — Soviet Posters
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Here we see the man and woman positioned centrally, their faces turned towards each other in an expression of shared joy and contentment. The womans smile is broad and radiant, while the man’s gaze appears directed at her with a similar warmth. Their posture suggests intimacy and mutual respect, reinforcing the narrative of familial harmony under the new social order. The boy stands between them, his hands raised as if in blessing or enthusiastic participation in their happiness. His expression mirrors that of his parents, contributing to the overall sense of collective well-being.
Behind the family, a stack of books is visible, bearing Cyrillic inscriptions – likely titles related to literacy and agricultural advancement. The presence of these books underscores the emphasis on education and intellectual development as integral components of the collectivized lifestyle. A portrait of a man, presumably an authority figure or ideological symbol, hangs above them, further reinforcing the context of state-sponsored progress.
The lower portion of the artwork features a radio receiver, prominently displayed against a stark black background. The radio symbolizes access to information and communication – a conduit for disseminating official narratives and fostering a sense of national unity. Bubbles emanating from the device suggest an effervescent atmosphere of excitement and connection.
Subtly, the composition employs a hierarchical structure. The family is elevated above the technological symbol, suggesting that human happiness and familial bonds are paramount, facilitated by – but not solely dependent on – the advancements of technology and state-controlled information. The color palette, dominated by reds and oranges, evokes feelings of warmth, energy, and revolutionary fervor.
The text accompanying the image reinforces this narrative, explicitly stating that honest labor within the collective system provides the opportunity for a dignified existence. It functions as both an endorsement of the collectivization policy and a subtle admonishment against behaviors deemed counterproductive – loafing, wandering, and theft. The overall effect is one of carefully orchestrated propaganda designed to promote acceptance and enthusiasm for the new social order.