Mosselprom. Management Board: Moscow, Kalashny, 4/1. Sausage, pasta – nowhere except in the Mosselprom. (Tarkhov D.) Soviet Posters (1917-1941)

The composition presents a striking visual statement centered around industrial production and consumer goods within a specific urban setting. The upper portion is dominated by a stylized depiction of a monumental building, its stark geometry contrasting with the warm red hue of the background sky. This structure appears to be an office or administrative center, likely signifying the organizational power behind the enterprise it represents. Above this building, a circular emblem featuring a bear – a recurring symbol in Russian heraldry – is prominently displayed, reinforcing notions of national identity and strength.
Beneath the architectural element, a chaotic yet meticulously arranged assortment of packaged goods occupies the lower half of the image. These items – sausages, pasta, chocolate, tobacco, paper products, beer, water, wine – are presented as if overflowing from an unseen source, creating a sense of abundance and readily available consumption. The sheer volume and variety suggest a comprehensive range of products under a single corporate umbrella.
The text is strategically placed to amplify the message. A large inscription at the top identifies the entity responsible for this production and distribution network, while a smaller phrase at the bottom declares that these goods are nowhere except in [the organizations name]. This statement functions as both an advertisement and a declaration of dominance within its market sector.
The color palette is limited but impactful: the red background evokes energy and dynamism, while the white lettering provides clarity and contrast. The use of strong lines and geometric shapes contributes to a sense of order amidst the apparent abundance.
Subtly, the image conveys more than just a list of products. It speaks to the aspirations of a society rebuilding after upheaval – a desire for stability, prosperity, and access to everyday comforts. The monumental architecture suggests ambition and centralized control, while the profusion of goods implies a successful economic recovery. However, the somewhat overwhelming presentation of consumer items also hints at potential anxieties surrounding mass production and the standardization of experience within a rapidly modernizing society. The overall effect is one of controlled optimism, projecting an image of strength and abundance while subtly acknowledging the complexities of industrialization and its impact on daily life.