#08065 Theophile-Alexandre Steinlen

The composition presents a striking juxtaposition of modernity and tradition, rendered in a style reminiscent of Art Nouveau poster design. Here we see a woman seated astride a motorcycle, her posture suggesting both control and a certain awkwardness. The machine itself dominates the lower portion of the image, its mechanical details emphasized by stark lines and shading. She is dressed in attire that seems anachronistic for such a vehicle – a dark skirt suit with a vibrant red jacket – a deliberate choice likely intended to highlight the novelty of motorized transport while simultaneously grounding it within familiar social conventions.
The background features a pastoral scene: a group of figures, seemingly farmers or laborers, are engaged in tending geese. This rural backdrop serves as a visual counterpoint to the motorcycle, underscoring the shift from agricultural life towards industrial progress. The geese themselves contribute to this sense of incongruity; their presence is whimsical and unexpected within the context of advertising for motorized vehicles. They appear almost caricatured, adding a touch of humor and levity to what might otherwise be a purely promotional piece.
The typography is bold and assertive, with Motocycles Comiot prominently displayed at the top in an ornate font. The inclusion of a Parisian address further anchors the advertisement within a specific geographical and cultural context.
Subtly, the painting seems to explore themes of female empowerment and societal change. Placing a woman on a motorcycle – a symbol of speed, freedom, and technological advancement – challenges traditional gender roles and suggests a new era of mobility and independence for women. The artist’s choice to depict her in conventional clothing hints at the complexities of this transition; she is embracing modernity while still navigating established social norms.
The overall effect is one of playful contradiction, inviting viewers to consider the implications of technological innovation within a rapidly changing world.