#41440 Coles Phillips

The advertisement presents a stylized depiction of a woman in motion, seemingly stepping forward from behind a large circular window resembling stained glass. The figure is rendered with a deliberate elegance; her posture suggests confidence and grace as she moves. She wears a flowing pink gown that drapes around her form, emphasizing the line of her leg which is clad in hosiery. Her hair, styled in a fashionable bob of the era, is swept back from her face, revealing a sophisticated profile.
The circular window behind the woman dominates the composition and introduces an element of visual complexity. Its design incorporates geometric shapes and a palette of greens, blues, and yellows, creating a decorative backdrop that contrasts with the softer tones of the figure’s attire. The windows presence suggests a sense of enclosure or observation, as if she is emerging from a private space into view.
The overall aesthetic leans towards Art Deco, characterized by its streamlined forms, geometric patterns, and emphasis on luxury. This style aligns with the product being advertised – hosiery – which was considered a desirable item associated with refinement and modernity.
Subtly embedded within the design are textual elements that reinforce the advertisements purpose. The brand name Luxite Hosiery is prominently displayed at the top, while smaller text below details the product’s qualities – its fine silk thread and flattering fit. The phrase “Eyes besides yours are sure to admire your hosiery” introduces a layer of social aspiration, implying that wearing Luxite will garner attention and admiration.
The advertisements subtexts revolve around themes of femininity, elegance, and desirability. It positions the product not merely as an item of clothing but as a symbol of sophistication and status within a specific cultural context. The woman’s pose and attire convey a sense of effortless beauty, suggesting that Luxite hosiery can contribute to achieving this ideal.