#41428 Coles Phillips

The advertisement presents a promotional piece for Overland automobiles, likely from the early 1920s given the stylistic elements and product details. The composition is dominated by a stylized depiction of a car, viewed from a low angle that emphasizes its size and presence. Two large wheels are prominently displayed at the bottom edge, drawing immediate attention to the vehicle’s mechanics and stability.
The color palette is striking: a deep teal or forest green for the cars body contrasts with a vibrant pink floral arrangement positioned within the vehicle’s interior. This juxtaposition of industrial functionality and domesticity suggests an appeal to both practicality and aesthetic sensibilities. The background features a blurred, idyllic landscape – a suggestion of leisurely drives through nature – further reinforcing this connection between mobility and leisure.
Text is layered across the image in varying sizes and fonts. A bold headline, Order Your Overland! immediately grabs attention. Subsequent text highlights key selling points: the car’s practicality, beauty, ease of operation (specifically mentioning electric buttons for starting), and suitability for women drivers. The inclusion of model numbers and prices – Model 80 at $1075 and Model 81 at $850 – provides concrete details intended to encourage purchase. A lower price point, $1050, is highlighted separately, likely representing a promotional offer or a specific trim level.
Subtly, the advertisement conveys messages about modernity and progress. The electric start feature signifies technological advancement, while the emphasis on ease of use caters to a broader consumer base, including women who were increasingly entering the automotive market. The idealized landscape suggests freedom and escape – a common theme in early automobile advertising that linked car ownership with personal liberation. The overall aesthetic aims for an impression of reliability, affordability, and aspirational lifestyle.