PO bcs 60 1928 Minerva 12CV Six Patrick van der Strict

Here we see a promotional illustration for a motor vehicle, likely intended for display at an exhibition or trade show. The composition is carefully constructed to highlight the objects design and perceived status.
The vehicle itself dominates the visual field, rendered in a dark, glossy finish that emphasizes its sleek lines and substantial build. Its placement within the scene suggests importance; it’s centrally located and presented as if on display behind a low barrier rope. The angle of presentation – slightly from the side – allows for a full appreciation of its form, while also hinting at power and forward motion.
Two figures are present, seemingly attendants or potential customers. Their attire – the mans military-style uniform and the woman’s fashionable dress – implies a target demographic of affluent individuals with refined tastes. The man is actively engaged with the vehicle, perhaps explaining its features, while the woman observes with an air of polite interest. This interaction reinforces the idea that owning this vehicle is not merely about transportation but also about social standing and access to exclusive experiences.
The background elements contribute to a sense of sophistication and luxury. A palm tree evokes a feeling of warmth and possibly exotic locales, suggesting travel and leisure. The presence of a wooden crate bearing a number 4 and the brands logo – a classical bust within an oval frame – adds further layers of meaning. The bust itself references mythology (Minerva, Roman goddess of wisdom and strategic warfare), associating the vehicle with intelligence, quality, and perhaps even dominance. The numbered crate could indicate a specific model or production run, adding to its exclusivity.
The overall effect is one of aspirational marketing. The artist has created an image that aims not just to showcase a product but also to sell a lifestyle – one characterized by wealth, refinement, and access to the finer things in life. The clean lines, controlled palette, and carefully staged scene all work together to convey a sense of quality and prestige.