Green textiles on a large podium Automatic translate

Textile production is one of the oldest branches of light industry. And the more actively modern technologies were integrated into the process, the higher the burden on nature became. And by the middle of the 20th century, it had become so strong that nature was no longer able to compensate for this negative impact with its own resources. Factors affecting the environment include:

• the occupation of vast areas for the cultivation of cotton, flax, sisal, etc.;
• the use of pesticides in the cultivation of plant fibers;
• excessive consumption of water and electricity in the processing of textiles;
• use of toxic dyes;
• harmful emissions into the air and water bodies;
• ejection of fabric and thread trimmings;
• overproduction and disposal of unclaimed things.

To date, the production of fabrics and clothing in terms of harmful emissions is second only to oil refining, construction and food production. The growth of the world’s population is growing, and as a result, the demand for even greater volumes of clothing production is increasing. An irresponsible attitude to things, an oversaturation of wardrobes, force production to increase momentum, in which the quality of things naturally decreases - they quickly become unusable, lose color, deform and end up in a landfill. According to statistics, over the past four decades, the production of textile fibers has been growing rapidly - in 1975, almost 24 thousand tons of fibers were created worldwide, and last year this figure already exceeded 108 thousand tons. Environmentalists around the world are sounding the alarm. The need for responsible nature management becomes one with other universal problems, as it affects the most valuable thing - human life and the possibility of procreation of the human race in general. Today, more and more brands and factories are picking up the trend towards reasonable consumption and environmentally friendly production of fabrics and clothing. This is a response to the challenge of the time and the wishes of the society, which wants to receive textile products of high quality and environmental friendliness at the same time. And this is not so easy, since both requirements require high costs for technological innovation. Today, more and more brands and factories are picking up the trend towards reasonable consumption and environmentally friendly production of fabrics and clothing. This is a response to the challenge of the time and the wishes of the society, which wants to receive textile products of high quality and environmental friendliness at the same time. And this is not so easy, since both requirements require high costs for technological innovation. Today, more and more brands and factories are picking up the trend towards reasonable consumption and environmentally friendly production of fabrics and clothing. This is a response to the challenge of the time and the wishes of the society, which wants to receive textile products of high quality and environmental friendliness at the same time. And this is not so easy, since both requirements require high costs for technological innovation.

“Environmental requirements for textiles begin with the requirement for fibers, without which textiles cannot yet be produced. All natural fibers are more environmentally friendly than chemical artificial and synthetic fibers, but their environmental friendliness is also not 100% and can be improved. In addition, the recycling and use of synthetic materials also comply with the principles of environmental friendliness,” says Elena Denisova, a recycled textile designer.

In Russia, Denisova made a real revolution when she brought her first collection of basic wardrobe from modern and technological fabrics to the big podium. It was not just the debut collection of an aspiring designer, but a graduation work at the British Higher School of Design. After a brilliant defense of her diploma, the best graduate of the course was honored to present her collection on the big podium of Mercedes-Benz Fashion Week Russia. This show started it all. Elena Denisova made a splash and set the vector for the development of the fashion of the future.

In the concept of her design brand Helen Stracta, she laid the principle of environmentally friendly materials and a combination of different textures. On the example of the models she created, Elena clearly shows that many fabrics can be recycled, and innovations make it possible to create complex non-standard materials using natural fibers. High-tech fabrics are durable and practical to wear up to 10 years.

Elena Denisova: “I focused on basic items that, due to timeless silhouettes and technological fabrics, will be worn for a long time, retaining their shape and color. We produce all things in small editions, and some of them are created exclusively to order.

To remain confident in the quality and environmental friendliness of the materials used, Elena Denisova cooperates only with trusted factories. Moreover, as an expert on recycled textiles and technological fabrics, she has lectured on the characteristics of different materials, modern possibilities and innovations, restructuring of production cycles, etc. at the invitation of factory managers in Russia, Japan, Switzerland and China. The designer gave her first educational lecture just two months after the presentation of her debut collection at Mercedes-Benz Fashion Week Russia 2016 – at the Delos factory in Moscow. Then the textile production management invited the designer two more times in 2017. That same year, she was invited to give a lecture at A-Girl’s CO. Ltd. in Japan. A year later, an online lecture was held for the Swiss textile production Ideas Glarotex AG, and in 2019 for the Chinese factory Hangzhou Hang Yang CO. LTD. All these factories were already ready for the transition to new technologies for the manufacture of fabrics and tailoring, Elena Denisova acted as a catalyst for these changes, her knowledge helped the textile departments to restructure production processes and produce clothes in the concept of sustainability and maximum environmental friendliness.

Author: Ekaterina Kolchanova
July 17, 2021