Through the centuries:
a new stage in the development of GUCCI

GUCCI women’s clothing lines are made in a completely different style: expressive, original and spectacular. The brand rethinks the design and choice of models, creating a new image of a woman in the world of GUCCI, striving to highlight her individuality and uniqueness.

For ten years now, the company has been following another fashion trend - it erases the boundaries between men’s and women’s. The main concept of the fashion house in the 2000s is the rejection of the traditional, its own vision of the issue of relevance, rethinking everything that can be transformed, and a bold claim to vintage. Each show of the brand is almost a theatrical performance based on postmodernism, these are bright collections of conceptual clothing that say: "look, I’m really unique!" This is what allows GUCCI to maintain the status of not only the most prestigious brand, but also the most discussed and quoted.

GUCCI women’s clothing has become one of the most popular in the world. The brand never ceases to amaze, attracting more and more fans with each new season. The company’s success seems absolute and indisputable, becoming a real example that should be studied in marketing textbooks and fashion brand management guides.

Since 2023, the brand’s chief designer has been Sabato de Sarno, who at that time had worked for 14 years at Valentino and also collaborated with Dolce & Gabbana and Prada. Fashion experts have speculated what his first show would be like; some were looking for echoes of Tom Ford’s style, others saw inspiration in Gianni Giannini, and still others drew attention to the similarities with the creations of Alessandro Michele. The latter assumptions turned out to be correct: the new creative director focused on sexuality, which was a key element of GUCCI design until 2015. “My goal is to bring people back to love Gucci,” he commented on his arrival at the company, implying that under his predecessor, Alessandro Michele, the fashion house, despite great interest, did not reach the pinnacle of success.

De Sarno’s first women’s line is called Ancora, which translates from Italian as "again," emphasizing the pleasure of clothing that does not fade with time. Critics believe that the new creative director could become a link between different fashion eras and unite different periods in GUCCI’s history. At the same time, the advertising campaign emphasizes the atmosphere of the London Savoy Hotel, where Guccio Gucci worked, and the burgundy fabric - the hotel’s signature detail.

Fans of the brand can expect jackets of completely different lengths and styles, sleeveless coats, mini-skirts with pockets, microscopic shorts and bra tops. All this without the characteristic GUCCI prints and logos. By the way, Sabato de Sarno has updated the classic models of Jackie and Bamboo bags, and added several bold items with spectacular details to the shoe collection - loafers on a high platform and charming pumps with fringe. But all this is only on the catwalk.

For everyday life, it is easy and convenient to find any clothes for women from the famous Italian brand at VIPAVENUE: knitted cardigans, leather jackets, classic and not so classic women’s suits, coats, various dresses, evening dresses and bags from GUCCI. Come to try on, the choice is amazing - each item will certainly become that vintage that is worthy of the collections of the most demanding connoisseurs.