Cigarettes "Bar" Association of A.N. Bogdanov and Co. SPb (Unknown artist) Soviet Posters (1917-1941)

The composition presents a scene within what appears to be a commercial establishment – likely a tobacconist or similar retail space – rendered in a style characteristic of late nineteenth-century advertising art. A rectangular block, presumably representing the product itself, dominates the upper portion of the image, accompanied by Cyrillic lettering identifying it as “Papirousy ‘Bar’”. The text 20шт. 6 коп. indicates the quantity and price.
Below this prominent branding, a group of figures occupies the central space. They are depicted in varying degrees of interaction, suggesting a social gathering or casual patronage of the establishment. A gentleman in a top hat stands slightly apart from the others, holding a cigarette and observing the scene with an air of detached amusement. Adjacent to him, a woman adorned with elaborate headwear engages in conversation with a man wearing a military-style uniform. Another figure, presumably a shop assistant or proprietor, is visible behind a counter laden with goods – bottles and packages are arranged on shelves that extend into the background. A fourth individual, dressed in a dark coat, leans towards the counter, seemingly making a purchase.
The artist employed a palette of muted blues and reds, punctuated by touches of gold and brown to highlight details such as the gentleman’s waistcoat and the lettering. The figures are rendered with a degree of realism, though their poses and expressions convey a sense of theatricality – a common feature in promotional materials designed to evoke aspiration and sophistication.
Subtly, the scene conveys an impression of urban modernity and leisure. The clothing styles suggest a period of relative prosperity and social mobility. The inclusion of both men and women within the group implies a broadening of consumer culture and participation in public life. The overall effect is one of aspirational consumption – the image aims to associate the product with a desirable lifestyle, suggesting that purchasing it will grant access to a world of refinement and social engagement.