The art of photography or how to expand your blog audience using photographs

Of course, photography has been one of the most breathtaking factors for many decades. It is with the help of photography that people are accustomed to conveying the emotions they experience and sharing them with their audience. In short, a well-made photo is a wonderful way of self-expression. Well, times are changing. Today, a fresh photo does not require much effort. Moreover, you don’t even need to have a camera to do this. Most modern gadgets already have a built-in camera that allows you to take large-format pictures. And yet, photography has not lost its value to this day. Knowing this, today we will tell you how to expand your blog audience using photography. What photos should you use? What should be brought to the fore? What design elements would make a great addition to your blog photos? Ready to hear the answers to these questions? In that case, let’s go!

Let’s start with the fact that these days no one designs websites from scratch. Nowadays, ready-made templates are very popular, which allow you to create an online project without coding skills. For example, all WordPress themes include various essential features and stylish details. An undeniable advantage is that often the above-mentioned templates also provide you with a package of photographs in a wide format. This little bonus allows you to analyze your existing pattern of compelling visual content. As a result, you can safely supplement it with your own works.

By the way, don’t despair if you don’t like photography. Today the Internet provides tons of resources that contain various pictures. Here are some of them.

• Kaboompics is a very stylish online gallery;
• Pixabay is a resource that has collected more than 1.3 million photos;
• New Old Stock is a place for lovers of retro style;
• FoodiesFeed – delicious online gallery;
• Life of Pix is a massive resource that also contains vectors, backgrounds, videos, textures and much more.

It is worth adding that all these resources are absolutely free.

So what photos should you use to attract new subscribers? Let’s see what can make your blog more memorable!

Details  | Demo

Happyones is one of the most stylish blog templates out there, and a great example of how backgrounds and visual content can work together. As you can see, the main page is based on the color white. It would seem that nothing unusual… However, with the development of technology, everyone is trying to create a more and more unique palette for their blog. Unfortunately, such artists completely forget the readability of the text. As a result, their color scheme prevents blog subscribers from familiarizing themselves with its content, distracts, and even irritates. On the other hand, minimalism is back in trend! This is what will help make your blog pleasing to the visitor’s eye.

With all this, the photographs used in the header are not so simple. The filters placed on top give them a special twist. These lilac-pink sunset hues can make any photo feel romantic and nostalgic. Despite the white background, Happyones’ color concept is noteworthy. See that call-to-action button in the center of the image? Thanks to its pale pink color, it harmonizes elegantly with both the background and the central image. In summary, here’s a simple example of how the main elements of your blog’s home page can interact beneficially. Needless to say, site visitors will like the existing harmony?

Details  | Demo

Hannah is another great example of how to play up your blog’s home page. As you can see, white backgrounds are all the rage right now! The important thing to remember here is the thoughtful relationship between each design element. In general, Hannah is a template dedicated to a fashion blog. However, something here is missing the usual glamorous faces and golden furs. Why? The thing is that the inhabitants of the network are already pretty fed up with all the above things. Fake smiles no longer seem beautiful, and high heels have long ceased to surprise anyone. That’s why we advise you to use cozy, lively images for your blog. Don’t be afraid to do them at home and don’t rush to send the model to a stylist. Let everything look natural!

Details  | Demo

Now let’s take a look at this elegant template called Sprout. This theme was created for a clothing blog, but agree: the photo taken for the main page would be suitable for any type of business! Whether your blog is about travel, hobbies, or books, this photo would be an amazing illustration. What conclusions should be drawn? Firstly, we advise you to only choose photos for your blog that were taken in natural light. Of course, there are many attractive studio photos in the world. But still, photography with natural light is considered the most profitable. It creates an association with peace in a potential subscriber, which will further contribute to the desire to return to your online page. Secondly, you should think about the neutrality of the images used for the blog. For example, you squeak about hats. In this case, do not make the hat the basis of the composition. Let it be just an element.

Is it worth reminding that every photo is a kind of story. Therefore, before making a choice for your blog, think carefully about what this or that photo will tell your subscribers? Of course, you’ll have plenty of space to tell your story through text, but don’t forget about photos! They say: don’t judge a book by its cover… In the end, that’s exactly what everyone does now. Seeing this, we advise you to focus on photography. Use it to attract new readers, and well-written content will help retain them.

Details  | Demo

Living in the twenty-first century, you probably know that macro photography can enhance any article. Therefore, today we will not advise what is already self-evident. In short, our next tip is this: pay attention to detail! To create a complete and beautiful photo, it is not at all necessary to completely cover the forest, sunset, or model. You can easily create a high-quality photo, the center of which will be some object. We wrote above that it is not at all charming to photograph a hat for a blog about hats. So, if you still want to do this, take care of the surroundings of the central element. As you can see, the Wilson template has one of the illustrations, in the center of which are ordinary sneakers. Thanks to slightly altered tones and the right environment, this shot can be called a success. After all, here is another way for you to attract new subscribers.

Details  | Demo

Finally, let’s take a look at the Patisserie, whose delicate design can hold even the most fastidious visitor. Today we promised to answer all your questions, remember? Therefore, let’s imagine that you urgently need to supplement your blog with a photograph of an object that does not have a natural setting. How to do this and how to attract subscribers? To begin with, choose the right central object. Although such photographs, in themselves, are simple, the choice of subject should be approached with complete seriousness. We recommend that you take a close-up shot of the subject so that there is still some free space in the frame. This step will help make the photo less crowded.

When choosing the right filter, do not forget about the fonts. Use simple fonts for main inscriptions and descriptions, because they should be readable. You can write the most unique articles and cover the most interesting events, but who cares if visitors simply cannot read them? Therefore, save the fancy inscriptions for tattoos. We also advise you to combine several types of fonts, as can be seen in the picture above. This way you will get a decent contrast. For example, menus can be designed with elegant, unusual letters, while more rounded fonts should be used for body text.

Another important point is the color palette of your blog fonts. Of course, if you’re stuck with a classic white background, black and gray letters are a better option. On the other hand, we highly discourage using them for dark, rich backgrounds. This can cause the text to merge with the base of the site, which, again, makes it very unreadable.

That was all the advice for today. It’s time to take stock! As you can see, attracting new visitors using photography is not that difficult. The main thing is to approach the matter professionally. Try to achieve harmony in colors and fonts, buttons and icons, backgrounds and, of course, photographs. Do not forget that now it is very important not only to arrange all the above details, but also to emphasize the necessary points. The most popular way is to highlight important information in black and make non-essential information gray.

By the way, don’t forget that, unlike fonts, photos for your blog should be as unique as possible. The best option would be to make them yourself. Here you get great freedom to express yourself. The main thing to remember is that each shot must have a wide extension. Otherwise, all your efforts will be in vain and will turn out to be just a bunch of colorful pixels. Don’t be afraid to create! Still, if you are promoting your own blog, then, therefore, we are talking about a creative person.

Finally, consider these wise words from Arnold Newman: “Many photographers believe that if they buy a better camera, they can take better photographs. The best camera won’t work for you if there’s nothing in your head or heart." Well, do you want to try yourself as a photographer? Are you ready to join the ranks of your regular readers? Want to tell your story and impress audiences with high-quality images? In that case, don’t waste time. Now you know how to gain your own online audience using photos. Forward!

PS Would you like to see more templates? If so, don’t miss this collection ! Here you’ll find an impressive variety of templates that will help you launch a decent blog without any website building experience.