Pictures as a way to make money: recommendations for a novice artist Automatic translate
Any portrait painter or landscape painter dreams of fame, exhibitions in prestigious galleries, wealthy buyers who are able to appreciate his talent. In life, not all creative individuals are able to profitably present their work to the general public, the lack of entrepreneurial spirit is becoming a serious problem. If you approach the trade in art as a regular business project, it is much easier to formulate a strategy for promoting the product and turn a hobby into an additional source of income.
Exposing work in online gallery , the artist is guaranteed to acquire new fans of his work. Registration on specialized resources is usually free, but a fee is charged for services.
Studying the biographies of famous masters, whose paintings today are worth millions, surprising facts are revealed: their paintings did not cause much enthusiasm among contemporaries, and real recognition came only after death. Sneaky art dealers made a huge contribution to the popularization of many little-known names in their era.
The lessons of history on the example of unrecognized geniuses
Continuing to write or give up a hobby that is not capable of generating stable profits is a question that artists ask themselves who are not spoiled by the attention of art historians and wealthy connoisseurs of beauty.
Vincent Van Gogh painted 860 paintings, the total number of works - more than two thousand. The Netherlands post-impressionist lived in poverty for years, he committed suicide at age 37, not having time to swim in the glory. Who would have thought that a hundred years after the death of Van Gogh, "Portrait of Dr. Gachet" will go under the hammer at a New York auction for 82 million dollars. For a long time, the lot was considered the most expensive in the world.
Admiration for the work of Van Gogh became fashionable, but few people know about the art critic Julius Meyer-Gref, who, after the death of the artist, decided to start selling his paintings. To foster public interest, a beautiful legend was invented about a talented loner who perfectly mastered the technique of painting in just 10 years. Some events were true, but most are fiction. Thanks to such a non-standard technique, people started talking about Van Gogh. However, the great master only had to wait a bit: his technique later became widespread.
Paul Gauguin built a successful career as a stock broker, but the soul was drawn to art. He gave up everything to paint despite the disapproving reviews of critics. The press made fun of colorful images, not understanding the complex metaphors embedded in the plot composition. Gauguin did not despair and remained faithful to his beloved craft to the end, although it did not bring money. Glory came only three years after the death of the artist. An exhibition of 227 works was organized, almost all instantly sold out. The work "When is the wedding?" In 2015 acquired by the Museum of Qatar for $ 300 million.
Biographies of Van Gogh, Gauguin and other unsurpassed brush masters teach you to never give up, even if society is not yet ready to accept an unusual style, and the line of customers is only in dreams. Fortune is a capricious lady. Who knows, maybe a few days are left until better times.
How much to ask a young artist for paintings
Focusing only on the cost of work is the wrong approach, it is also a bad idea to set unrealistically high prices.
The ability to competently sell works of art is a great talent. You must understand that the cost depends on a number of factors, for example, the popularity of the author, the cost of materials, the amount of time spent on creating the canvas, the plot, the perfection of technology, belonging to a particular stream, etc.
Taking the first steps in the art market, do not try to earn a large amount right away. If the price of one canvas significantly exceeds the average salary in the region, the chances of selling it are almost zero. Well-known collectors are rarely interested in the work of beginners, the target audience, as a rule, are ordinary people who decide to decorate the living room or bedroom.
Sales Strategy: How to Express Yourself
Communicative people with extensive connections make it easier to interest others. Alternatively, you can hold a presentation of paintings in front of influential acquaintances and friends. They themselves will either acquire a new interior detail or advertise works to their immediate environment, business partners.
In the modern world, websites are used to sell goods. Own Internet resource for an artist is a great way to reach people by posting a so-called portfolio: a brief biography, information about exhibitions, photographs of works, contact details, etc. At the beginning of a career, an individual page on a free hosting is enough. A good idea is blogging on social networks to communicate with like-minded people.
It is not recommended to spend money to ensure that the site is promoted to the beginning of search results: the costs will not pay for themselves, and it will not be possible to keep a place in the top 10 for a long time. It’s more profitable to hire an experienced webmaster who can create a beautiful and functional catalog.
It is successful to work with art dealers. The main thing is to find a person versed in modern painting. The fate of the canvas depends on its further fate. Unfortunately, many specialists of this profile think only of their own commission, completely lacking the business skills necessary for the profession. Entrusting them with a sale, the artist risks not waiting for his buyer.
To achieve success in the art world is a feasible task, the main thing is not to give up and actively work on the result.
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