Telegram Channel Basics Automatic translate

The author of the article is a well-known marketing specialist. On Telegram and the Youtube channel “ Active PR on Youtube ” , he shares secrets related to this area.

The most important thing about maintaining a TG channel. Content Features

In Telegram, like on any other modern site, success is impossible without a content plan. Let’s look at its specifics.

Concept

The first thing to do is define a concept. In simple words, you have to find something for which people will come in and stay on your TG channel.

It is much easier to get started in Telegram in the event that you have some unique knowledge and experience - something that cannot be google. Here, even the topic is not very important. If you provide authoring content and do it in an unusual manner, then be sure that very soon you will occupy a leading place in your category.

Thus, first you need to answer the question: “What can I give potential subscribers?”

Next, be honest with yourself: think, if you got on your TG channel, you would become a subscriber. If you said “Yes!” With 100% certainty, then you can move on. If you still have doubts, then return to the first question.

In the concept of the channel, a dream must be veiled, that is, a picture of the future that you will sell.

Possible options:

If you become my subscriber, in a month you will be able to travel to your favorite countries, spending only 100 bucks on it.

Want to get rid of the hated extra pounds? Subscribe to me and you will learn how to lose 10 kilograms in just 2 months.

I’ll talk about how to increase the number of subscribers and start earning 100,000 thousand rubles a month.

Despite the fact that these phrases seem commonplace, they really work. The main thing is not to cross the boundaries of morality.

Content Types

There are several of them:

Small notes

Represent a thought up to four paragraphs in length. Published in the TG channel itself.

Longrid

It’s funny, but if the text consists of more than four paragraphs, then according to Telegram it is a longride.

In no case should it be placed directly in the TG channel. Nobody will read such a footcloth. Better to do it on Yandex. Zen, Learn, etc.

Infographics and the so-called "talking" pictures

All people love pictures in the "Before / After" format, so they need to be included in the content plan. As practice shows, posts with infographics are sent to friends 10 times more often.

Video

As in the case of longreads, it is necessary to post not the video itself, but a link to it. As for the video, it can be published on Youtube, TikTok, Instagram. If you still want to upload the video directly to the TG channel, then select videos with a duration of no more than one minute.

Audio

This type of content has both supporters and opponents. There is nothing wrong with audio if it is accompanied by text. Moreover, but indispensable if the TG channel is devoted to the study of a foreign language.

Rubrication

The rubrication is useful for both subscribers and the creator of the TG channel, as it facilitates the search for information.

There is no universal council in this regard. However, standard headings that are suitable for 90% of TG channels can be called. Among them:

• TOPs: the best smartphones, 5 most interesting books, etc.
• Interview.
• Life hacks.
• Review of other material, i.e. commenting on news, videos, posts on social networks, etc.
• Personal experience.
• Training courses.

It is better to use the ones listed above in combination with your own. Three headings will be enough for the first time, in the future it is necessary to increase their number.

Hope you enjoyed the material. If not difficult, then share it with your friends on social networks.