How does RevShare work and when is it more profitable than CPA?

Gagarin Partners is an exclusive partner of the gambling platforms Pokerdom, Playdom and Joker Win. These are attractive online casinos with licensed software and a license from an international regulator. The affiliate program accepts traffic from Russia, Kazakhstan, Uzbekistan and Ukraine. Extensive GEO targeting, covering almost all CIS countries. The affiliate program accepts traffic with payment for a deposit from the most profitable advertising formats to choose from: contextual advertising, your own website, Google Play/AppStore, social networks, email, clickanders, popunders, push ads. CPA and RevShare.

In the work of an arbitrageur there is such a thing as a payment model. There are 2 types in total – Cost per Action and Revenue Share. The https://gagarin.partners/ team will tell you how this method works, its advantages and features, and who is more beneficial.

How profit is calculated in RevShare.

In 90% of cases, online casinos themselves or direct advertisers work according to this scheme, and not gambling affiliate programs. Gambling establishments do not always benefit from arbitrageurs who simply attract people, because here we are talking about larger earnings. By bringing traffic into the system, you do not receive a certain amount, but only a percentage of how much money these people will spend in the online casino.

In short, we can say that the CPA model is designed to quickly make a profit, and Revenue Share is a long game. The more traffic brought in plays and replenishes the deposit, the larger the arbitrator’s payouts. But you need to take into account that only a small part of those who follow the link go further than just registering and making the first deposit.

That’s why we recommend that beginners work in the casino’s affiliate program, and then try their hand at direct cooperation, and only if there are favorable conditions there. Here is an example of calculation using the RevShar scheme:

• The arbitrator brought 100 people into the system.
• All of them registered, but only 5 continued to play.
• They contributed a total of $1,000. 1 player won $300 with a bet of $100.
• In total, the online casino earned $700.
• The affiliate sits on RevShare 40% and will receive $280 in the end.

What are the advantages of Revenue Share?

You must understand that by bringing playing traffic to an online casino, you will receive profit from it for a long time, while it continues to replenish its account in the system. But it’s not a fact that every person who comes will go beyond simple registration, so it may happen when you don’t receive anything at all.

In the case of CPA payment in a casino affiliate program, money is issued immediately as soon as a person completes the required action. Yes, then you don’t get anything from it, but the initial funds can be put into circulation and brought in even more.

RevShare Features

It is very difficult to make money here without initial capital, and in 90% of cases it is simply impossible. You can wait weeks and months for your first income from such a model, so a financial cushion is required. Again, in comparison with Cost per Action from gambling PP, the arbitrator immediately receives payments and can use them to attract a new volume of traffic.

How to make a lot of money on RevShar

You must be confident in your traffic, that is, you need to know your target audience. Many direct advertisers, unlike gambling affiliates, do not want to cooperate with newcomers. The reason is simple - the new players bring an “empty” audience that only comes to watch, but doesn’t play further. You need to be prepared that only 5-10% of the attracted traffic will be converted into money.

You can make great money through RevShare if you find a high roller. This is a person who plays for high stakes and does it all the time. Over the course of months and years, it will generate considerable income, but there are few of them, and experienced competitors often take them away.

RevShare or CPA

This question cannot be answered unambiguously, because everything depends on the goal of the arbitrator, his financial capabilities, aspirations, experience and much more. If you have enough money to run advertising and not expect income from it, then you can try RevShara. But when you don’t yet have an audience and your budget is limited, it’s better to go to CPA.