5 advantages of a short link

Links on the modern Internet are threads that connect pages of both one and different resources with each other and help the user to gather a complete picture regarding the subject, phenomenon or process that interests him. And indeed, it is much easier to leave a link to a page on which the question of interest is described in more detail than to duplicate the entire amount of information. Especially when it comes to posts on social networks, which like to limit the number of characters.

But modern links have one main drawback - their length. Often, the URL to a page that does not belong to the backbone of the site can be quite large, and the higher the level of nesting of the page, the longer the length of this URL. This causes the biggest headache for bloggers and advertising specialists. It is in order to alleviate their suffering and bring long links to a neat appearance that link shortening services were created. The principle of their operation is very simple: your long link is inserted into a special field, and the output is a beautiful, short link .

Let’s look at the five main benefits of using shortened links:

1. The beauty of the URL is an important component of an advertising campaign. The latter often uses various UTM tags to help marketers track the effectiveness of their campaigns, traffic sources, etc. Such links do not look aesthetically pleasing and can be off-putting to the end user.
2. Ease of use of shortened links. This aspect often affects the sphere of business communication, when a long link sent to a partner, colleague or other interlocutor may look inappropriate in chats or letters.
3. Convert Cyrillic URLs to Latin. If the address of the final site contains Cyrillic, there is a risk that the URL will be distorted during placement. This can happen either due to incorrect processing of the site engine, or due to the conversion of the domain to punycode, after which the URL will begin to look crooked.
4. Ability to conduct your own analytics. Most link shortening services offer built-in analytics tools and tracking of clicks on the shortened link. Often all you need to do to do this is add a plus sign at the end of the short link.
5. Comfort in verbal communication of the link. A short link is much easier to perceive by ear than the full page address, especially if it contains UTM tags. This greatly simplifies the transfer of information at business meetings, seminars or conferences.

And this is not the entire list of advantages of using short links over long ones. But the end user should always be smart about using it, as it is a favorite tool for scammers.