Advertising formats in Telegram: what needs to be marked? 
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According to existing legislation, advertising in Telegram should be marked and information about it should be transferred to the Unified Register of Internet Advertising (ERIR) through the Advertising Data Operator (ADO). This applies to graphic banners, advertising posts on social networks, videos, audio ads, multi-format ads, email newsletters and teaser ads.
It is important to understand that advertising labeling is necessary to create transparency in the market, prevent illegal activities and ensure regulatory oversight. In this context, Telega.in acts as an automated platform to help entrepreneurs deal with these requirements efficiently and without unnecessary complications.
Who should worry about labeling and reporting?
Participants in the advertising process on Telegram are divided into four main groups: advertisers, intermediaries, advertising distributors and advertising platforms. Each of these parties is required to provide a report on the end of the advertising campaign within a month after its completion.
Advertisers, whether individuals or legal entities selling goods or services, must be especially attentive to the labeling process, as they are responsible for the accuracy and reliability of the information in the report. At the same time, intermediaries, distributors and advertising platforms also bear their share of responsibility for complying with the law and providing complete information.
Advantages of the automated platform Telega.in
One of the most effective ways to advertise on Telegram is by placing ads in channels. Telega.in stands out among similar platforms because it provides an automated tagging and reporting process, reducing labor costs for entrepreneurs.
What Telega.in does:
- Token creation and registration : The platform automatically creates a unique alphanumeric identifier (token) for each advertising campaign.
- Labeling and data transfer : Telega.in adds the “Advertising” label to the advertising material and transmits information about the advertising to the registry through the advertising data operator.
- Collection and transmission of placement statistics : The platform automatically collects data on placement statistics and transfers them to the advertising data operator, freeing entrepreneurs from the need to compile reports manually.
- Transfer of closing documents via EDI : Telega.in provides transfer of closing documents through electronic document management, facilitating the process of submitting reports.
- Free provision of services : It is important to note that Telega.in provides all its services for free, while other services may charge a fee for token creation.
This approach not only saves entrepreneurs’ resources, but also ensures compliance with all legal requirements, providing transparency and control in the field of advertising on Telegram.
A simple way to successful advertising on Telegram
In order to start an advertising campaign on Telegram using Telega.in, entrepreneurs just need to follow a few simple steps:
- Registration on Telega.in: Entrepreneurs register on the platform as customers.
- Filling out company information: You must provide information about your company for correct labeling and reporting.
- Selection of publication places: The platform provides a catalog of telegram channels where entrepreneurs can choose suitable places for advertising.
- Launching Advertising Campaigns: After completing the previous steps, entrepreneurs can launch their advertising campaigns, leaving Telega.in to take care of labeling, reporting and other aspects.
The effectiveness of this approach is confirmed not only by the automation of the process, but also by the ability to quickly scale advertising campaigns in various channels. Telega.in provides convenience and simplicity in advertising promotion, freeing entrepreneurs from bureaucratic worries.
Telegram: rise or fall?
Since its launch in 2013, Telegram has attracted the attention of users for its security and high degree of confidentiality. However, in addition to personal messages, the messenger began to be actively used for business communications and advertising. Recent studies show that in January 2023, the number of Telegram users in Russia reached almost 49 million, making it a significant channel for advertising.