How to choose a printing house - 6 relevant tips

It is important for any company to effectively promote its products and services, order printing of calendars with photos , folders and booklets, posters, souvenirs, advertising and representative products. One way to do this is to use various types of printing products. How to get high-quality printing and at the same time optimize the costs of an advertising campaign? Let’s consider the main aspects that you need to pay attention to when choosing a printing house.

1. Do you have your own production?

The market for printing services is diverse. However, not all companies that provide them have their own resources for producing printed products. Ask if the printing house has its own facilities, ask to see the production workshops.

2. Cost of printing services

Offers at a price tag lower than the market average look very tempting. However, before you take advantage of this lucrative offer, ask yourself what accounts for such an attractive price? No one will work at a loss, so perhaps savings occur due to the quality of the product.

3. Is more better?

The opinion that large companies will offer a better product is also not always justified. Yes, such a company uses ready-made developments, everything is debugged and put into production. But the conveyor method will not always be justified, especially when a personal approach, the development of an individual design, and the use of various processing methods are required. If these points are important to the customer when choosing a printing house, he should give preference to a company that will pay more attention to the client’s requirements.

4. High-quality printing of samples

Be sure to ask the printing house employees for product samples. Their quality should suit you. Colors should be uniform and bright when printing elements of the same color; the lines must be clearly drawn; There should be no inclusions, dots or other defects that occur when debris gets into the machine.

5. Consumables

Ask about the range of paints, paper, chemicals and other consumables. All of them will directly affect the quality of the final product; consumables must meet established standards.

6. High-quality customer service

A reputable enterprise must enter into an agreement with the client, which will specify the work to be performed, the timing of the release of printed products, and additional services (for example, delivery of the finished print run to the customer’s address). This way you can get a guarantee for the quality of all work.

Offset and digital printing

Let’s look at this issue in a little more detail. For more detailed advice, I advise you to contact Coral-print by phone +7 (495) 663-73-81 or email [email protected]

For each type of printed product, the optimal printing method is selected depending on the required circulation, publication format and desired quality.

Each method has its advantages and disadvantages, differs in technology, requirements for circulation and material. The most widely used are offset and digital printing. These methods are suitable for producing fairly large quantities, and the results obtained are of impeccable quality. Let’s take a closer look at the advantages and disadvantages of each of them.

Offset printing method

It is most widely used when it is necessary to produce full-color printing in large quantities. Automation of processes allows for high-quality and quick printing of a large number of copies. Moreover, the cost per unit of issue directly depends on the total circulation: the larger the circulation, the cheaper the cost of one copy will be.

Offset is characterized by:

• high quality of images and text, reproduction of halftones, accurate drawing of all details;
• the ability to use different types of paper;
• affordable price for large quantities;
• Disadvantages of this method:
• Additional pre-press preparation is required, so the result is a longer turnaround time than, for example, digital printing;
• very light and dark colors cannot be reproduced;
• the presence of technological requirements for the ratio of water and paint, humidity and temperature conditions.

Digital printing

Today this is the most popular method of release for not very large circulations, which is characterized by:

• budget. The cost per unit of production does not depend on the size of the circulation;
• accurate color rendering;
• high quality of each copy;
• high printing speed;
• lack of prepress preparation;
• It is possible to print a test copy;
• additional correction at any stage;
• possibility of printing directly from the customer’s layout.

The disadvantages of this method are not so insignificant:

• Digital printing is effective only for producing small runs; for a large number of copies it is more profitable to use offset printing;
• You cannot use gold and silver paints,
• requirements for the choice of paper, since paint may not adhere well to some substrates.

To choose the optimal printing method, you should contact printing specialists. They will consult and help at all stages of the work, which will help you obtain high-quality printed products.