Top 5 exchanges for monetizing blogger content

Blogging has become accessible, and the demand for such content is only growing. The industry attracts talented people. But creating good content takes time, which means the blogger needs to understand how he (or she) will feed the family. Yes, bloggers can make very good money, but how exactly do you monetize your content?

Let’s say that preparing material for your blog or vlog (i.e. video blog) is not an insurmountable task for you - this is something you do with understanding and pleasure. But where to look for customers to place promotional materials, who will pay you for promotion? Of course, to solve this communication problem, there are specialized exchanges where content authors meet with advertisers.

How does the blogger exchange work?

The exchange places information about you and your information product in its catalog, along with various technical data - traffic, topics, frequency, coverage, etc. Advertisers are looking for suitable platforms for posting information about their products and services, and form an order, which is carried out by bloggers under the control of the exchange itself. For a blogger, the participation of the exchange as an intermediary is more convenient than working directly with the advertiser - everything is standardized and clarified, and communication with the customer and delivery of work to him is usually fully or partially undertaken by the service.

This short list contains the five best exchanges for finding connections between advertisers and influencers, as well as their advantages and disadvantages.

InstaJet.io

This is a well-known popular exchange for posting stories. It opened in 2021, but thanks to its well-thought-out technical model it already has 15 thousand users. The industry liked the exchange due to its open directory of bloggers from all over the world, the rating principle of its construction and excellent filters for searching for contacts.

pros

The exchange takes care of all stages of work and technical control of order fulfillment, including creating an advertising campaign, writing technical specifications, coordinating stories with the customer, monitoring transitions and providing reporting, as well as communication, checks and payments. All this happens within the platform and significantly facilitates interaction for all participants in the process.

Features of InstaJet.io:

• well-designed interface with built-in tips;
• convenient task setting system;
• adding to the platform catalog is free;
• there is a chat for direct communication with the customer;
• “safe transaction” system – the platform assumes the risks, the customer pays for the order immediately, the money is paid to you after all conditions are met;
• There is a withdrawal for legal entities to a bank account or card;
• withdrawal methods for self-employed people, incl. on the map;
• the exchange works with bloggers from rare topics and with a small audience;
• instant notification of the blogger about an incoming order via a bot in Telegram.

Minuses

• This is a young service, the blogger base is still in the stage of active growth. Competition among bloggers is not high yet.

Epicstars

The exchange offers placement in influencer channels on Youtube, VKontakte, Twitter and other social networks. The peculiarity of this exchange is that it is a good professional tool for creating technical specifications. In special cases, this helps the advertiser to more accurately state requirements and wishes, and the blogger to understand what the advertiser wants from him.

pros

• The service offers recommended prices for bloggers’ services, but compliance with these recommendations is not mandatory; the blogger can set his own price for his services;
• For bloggers, there is a selection of tasks based on various characteristics, for example, based on the advertising format;
• The exchange offers SMM training, creating a more professional crowd among its participants, on both sides of the process.

Minuses

• Judging by the reviews on the Internet, there are questions about the operation of filters for selecting performers from advertisers;
• Review system (the advertiser has the opportunity to leave a review for the blogger) - reviews are not always objective, and it is impossible to delete a review.

PostMarket

PostMarket is an automated service best suited for mass publications by microbloggers. The service allows you to place a large number of advertising integrations fully automatically in a couple of clicks.

The platform independently selects bloggers based on the order parameters specified by the customer.

pros

• This platform is designed to work with microbloggers (bloggers with a small audience) - the entry threshold is very low (audience of subscribers from 300 people);
• The platform helps bloggers earn more: it trains, advises, gives recommendations on expanding the number of subscribers - the service is interested in your development and success.

Minuses

• The main disadvantage is the small audience of the Postmarket service itself - there are too few advertisers to count on working only with this exchange;
• The service conducts a post-evaluation of placements to ensure that the final coverage corresponds to the planned one. If a post with a customer’s advertisement does not reach your audience, the service will adjust the price of the order.

indaHash

This is a large international platform with regional branches in different countries and a central office in Dubai.

There are good algorithms, large coverage and rich functionality. This platform has a database of more than a million bloggers from all over the world (from more than a hundred countries), and the total number of participants is more than 5 million. Successful bloggers from all major social networks are presented.

pros

• For both bloggers and advertisers, the platform provides well-designed, convenient tools, forming global industry standards;
• A huge number of large advertisers with large budgets and a desire to reach the unreached.

Minuses

• Very high requirements for bloggers, incl. regarding the beginning of cooperation (registration requires a live online interview with an indaHash expert);
• This is an international English-language platform, it is possible to receive technical assignments also in Polish, German, Japanese and Arabic, but there is no Russian language (and most likely, it is not expected in the near future).

Prolog.yt

Prolog.yt is a Russian platform that allows you to place integrations with video bloggers on YouTube and TikTok (as well as other popular social networks) focused on visual content. The exchange is sensitive to the materials in which advertising is placed (only high-quality original content). The lower entry threshold for bloggers is 5,000 subscribers.

The platform offers not only advertising placements, there are many different video-related services, including videos, recommendations, likes and more.

Bloggers have the opportunity to both actively seek orders and enjoy their favorite work while waiting for the customer.