What video formats are used on TikTok?

This article discusses video formats that are compatible with the TikTok platform. The video formats described here refer not only to the file type, but also to its resolution, size, duration, aspect ratio, etc.

General information about TikTok video formats

• TikTok video file formats: MP4 and MOV
• TikTok Ad Formats: MP4, MOV, AVI and MPEG
• Resolution: 1080x1920
• Canvas size: 1080x1920
• Maximum ad file size: 500 MB
• Maximum newsfeed video file size: 72 MB for Android and 287.76 MB for Apple
• Maximum video length on TikTok: 3 minutes

How to download videos to your device

To download a video from tik tok you need to use special services. One of the simplest and most pleasant is svmedia.net.

TikTok video formats

Currently supported video formats by TikTok are MP4 and MOV. The mp4 format is more popular than mov and is more often used not only by TikTok users, but also beyond it.

MP4 vs MOV

Although there is almost no visual difference, why do most people use MP4 video format rather than MOV? Firstly, MOV is a native video file format for Apple and on smartphones running the Android operating system it is not the most optimal. And there are fewer iOS smartphone users than Android users.

Secondly, MOV tends to be large in file size. It eats up phone memory faster than MP4. While you can tweak the MOV file to make it smaller, this takes time and energy.

TikTok Video Dimensions

What are the dimensions of TikTok videos? Portrait or landscape? Vertical or horizontal?

Overall, TikTok’s vertical video format (portrait dimension) is ideal since TikTok is an app that is used primarily on mobile phones. The portrait video format allows you to make the most of every pixel of space on your phone screen to engage your audience.

However, you can post horizontal videos in landscape format on TikTok, but this is not recommended - such videos look noticeably less attractive on the application.

TikTok video length

Next, let’s look at how long a TikTok video can be. The video length limit on TikTok is 3 minutes. You can upload and post videos of up to 3 minutes in length on the TikTok platform.

However, you don’t have to make every video 180 seconds long. TikTok’s algorithm will penalize you for posting too many long videos, with a high dropout rate (quick scrolling after a few seconds of watching). On the contrary, the platform encourages you to post shorter videos whenever possible.

However, this does not mean that the shorter the better. You should aim to make a video with enough content to express your ideas. To make every second count, trim your video to make every part compelling. Otherwise, viewers will scroll the video.

TikTok video format size

When they talk about the size of the TikTok format, they mean not only the amount of memory that the video file occupies, but also the resolution of the target video.

Typically, TikTok’s resolution is 1080 by 1920 pixels, which is the standard portrait size on most mobile phones. Videos created in TikTok automatically use this resolution. Otherwise, you can use TikTok’s smart optimization tool or a third-party video editor to adjust the resolution of your video to TikTok’s requirements.

When it comes to TikTok video file size, the maximum file size for devices running the Android operating system is 72 megabytes, while the maximum file size for Apple devices is 287 MB. Additionally, the TikTok ad format file size is much larger at 500 MB.