What video formats are used on TikTok 
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This article discusses the video formats that are compatible with the TikTok platform. The video formats described here refer not only to the file type, but also to its resolution, size, duration, aspect ratio, etc.
General information about TikTok video formats
- TikTok video file formats: MP4 and MOV
- TikTok ad formats: MP4, MOV, AVI and MPEG
- Resolution: 1080x1920
- Canvas Size: 1080x1920
- Maximum ad file size: 500 MB
- Maximum video file size in News Feed: 72MB for Android and 287.76MB for Apple
- Maximum TikTok video length: 3 minutes
How to download videos to your device
To download a video from tik tok , you need to use special services. One of the simplest and most enjoyable is svmedia.net.
Tik Tok video formats
TikTok’s currently supported video formats are MP4 and MOV. The mp4 format is more popular than mov and is used more often not only by TikTok users, but also outside of it.
MP4 vs MOV
Although there is almost no visual difference, why do most people use the MP4 video format and not MOV? Firstly, MOV is the native video file format for Apple and is not the most optimal on smartphones running the Android operating system. And there are fewer iOS smartphone users than Android users.
Secondly, MOV tends to have a large file size. It eats up phone memory faster than MP4. While you can tweak the MOV file to make it smaller, it takes time and energy.
TikTok video dimensions
What are the dimensions of TikTok videos? Portrait or landscape? Vertical or horizontal?
In general, TikTok’s vertical video format (portrait dimension) is ideal since TikTok is an application that is used mainly on mobile phones. Portrait video format allows you to make the most of every pixel of space on your phone screen to engage your audience.
However, horizontal video in landscape format can be posted on TikTok, but this is not recommended - such videos look noticeably less attractive in the application.
TikTok video length
Next, let’s see how long a TikTok video can be. TikTok video length limit is 3 minutes. You can upload and post videos on the TikTok platform up to 3 minutes long.
However, you are not required to make each video 180 seconds long. The TikTok algorithm will penalize you for posting too many long videos with a high dropout rate (a quick swipe after a few seconds of viewing). On the contrary, the platform encourages you to post as short videos as possible.
However, this does not mean that the shorter the better. You should strive to make videos with enough content to express your ideas. To make every second count, trim your video so that all the pieces are compelling. Otherwise, viewers will scroll through the video.
TikTok video format size
When talking about the size of the Tik Tok format, they mean not only the amount of memory that the video file occupies, but also the resolution of the target video.
Typically, TikTok’s resolution is 1080 by 1920 pixels, the standard portrait size of most mobile phones. Videos created on TikTok automatically use this resolution. Otherwise, you can use TikTok’s smart optimization tool or a third-party video editor to adjust the resolution of your video to TikTok’s requirements.
Regarding the file size of TikTok video, the maximum file size for devices running the Android operating system is 72 MB, while the maximum file size for Apple devices is 287 MB. In addition, the TikTok ad format file size is much larger at 500MB.