How to make a popular video on YouTube and earn views Automatic translate

Video is one of the most successful media elements today, and optimizing it for visibility on the YouTube platform and Google search engine SERPs is one of the key prerogatives.

So in this YouTube SEO guide, you’ll find some important tips to ensure your videos get organic visibility, reach as many people as possible, and start building your community and attracting views.

The initial stage for attracting views to YouTube channels

First of all, why talk about SEO?

As you can imagine, YouTube is a platform whose content visibility is based on an algorithmic basis, similar to a search engine. Where there is a search engine, you can do SEO: in this case, we can talk about SEO for YouTube. Here it is, one of the fastest ways to promote a channel - https://doctorsmm.com/nakrutka-prosmotrov-v-youtube-platno/ this is a free increase in views on YouTube, it is done during a test period without various tasks and imaginary registration, try it and get a lot of views on your channel for free and quickly.

Video ranking is based on ranking factors that influence the results. Some of them can be attributed to optimization in the strict sense of the word, and some can be attributed to external factors affecting the visibility of the video.

Let’s now start taking steps to ensure that your videos rank well organically on the platform and in Google’s SERPs.

Defining a market niche

It’s more of a premise. About 400 hours of video are uploaded per minute to YouTube every day. Therefore, it is easy to understand the level of competition, the number of accounts uploading videos, and the number of daily downloads.

It is very important to be able to occupy your niche in the market from the very beginning, to become an expert in a clearly defined sector, with your own buyer personas, your own storytelling style and an established format. The basis of everything is authority, which is relatively easier to achieve if you have a channel aimed at a specific market.

Channel settings: cover, profile, playlist, information, trailer

Before getting into the more technical aspects of SEO, keyword research, and individual video optimization, it’s important to improve, organize, and optimize your YouTube channel. Essentially, the channel becomes a calling card for your audience and has the same meaning as your website’s home page.

Namely:

• cover
• profile photo
• information
• playlist
• channel trailer

Photo and description of the channel

First, create a cover photo of the appropriate size (roughly 2049 x 1150 px), add a profile photo, and create a channel description in the info section.

For the last point, create a summary that is useful to users and optimized for SEO. From this moment we can say that the whole process of YouTube SEO optimization begins.

Playlists

Also, if you haven’t already, organize your old videos into Playlists, or plan to do so for those that haven’t been uploaded yet. Playlists are very useful for facilitating navigation for users looking for a specific video and for categorizing content by topic. They also allow the user to continue watching videos on an ongoing basis and increase watch time, which is one of the ranking factors taken into account by the YouTube algorithm.

Trailer

Finally, make a beautiful channel trailer that talks about your project, who you or your company is, with a complete description that encourages the user to subscribe to the channel. The trailer should last a few seconds/minutes, and during this time you should have time to introduce the purpose of your channel and the usefulness of your videos.

Keyword Research

Especially in the early stages, when your community has not yet formed and you need to make yourself as visible as possible to an audience that does not yet know you, it is very important to study the words that people use to search for videos on YouTube.

Good keyword research will give you the advantage of saving time and maximizing your video and channel creation efforts.

Start working like this:

• Make a list of terms you’d like to position your videos with and try, at least initially, to target informational queries, perhaps also related to the tutorial world.
• Use the "autocomplete" tool in the YouTube search bar to see what topics the search bar suggests based on the first keyword you enter. View results for your search term and analyze your competitors. Remember that you must always be better than them!
• Use renowned keyword research tools such as Google Keyword Planner, Ubersuggest, Keyword.io. The latter has a section dedicated to YouTube and allows you to get a more accurate picture of actual search queries. With these tools, you’ll get an idea of ​​the average monthly number of searches people make for certain terms. Try to identify topics that can be positioned with a good balance between average monthly search volume and competition. To support this work, also use the VidIQ Vision YouTube extension in Chrome.
• Explore the SERPs and see if your topic already has video results on the first page of Google, in a carousel and/or as an embed. Look at your competitors based on the indexed results and draw your own conclusions.
• As discussed in this keyword research guide, tools certainly help, but they shouldn’t be addictive or the answer to every problem. The analytical abilities of any SEO professional are actually a more important skill than simply relying on a number related to average keyword searches or their competition. Keyword research is not only useful for your video marketing strategy in general and for creating video titles, but it can also be a starting point for managing playlists.

How to upload videos to YouTube and collect unique views

After researching keywords, creating and editing media content, we move on to the actual uploading and SEO optimization of the video. The two main aspects directly related to ranking are the title and description. All other aspects are considered fundamental to increasing engagement.

Title/title

Just like with the blog article title, YouTube also recommends including the main keyword you want the video to rank for, preferably at the very beginning. This, accompanied by an informative How To style headline, attracts more user attention and helps increase CTR. Analyze your competitors and create a strategic title that stands out from others. This is important for SEO.

Description

You may consider it necessary to add a full description that briefly summarizes the content of the video, highlighting the most significant points. The description should:

• provide real information about the content of the video
• be complete and clear from the first paragraph
• contain keywords and related words as expressly suggested by YouTube in the tooltip for this section; but not spam!
• contain calls to action, such as “subscribe to other social channels.” other videos, links to purchase, etc.
• contain some kind of timestamp in the form of a link - a Timestamp, indicating the exact second of the video if the content is particularly long. This approach makes the video more user-friendly.

The description is important not only because it appears not only on the video page, but also in the YouTube SERP, where other videos for a given query are displayed.

Video thumbnail

Along with the title, CTR is the most useful element for increasing video click-through rates.

A sketch is truly capable of attracting a lot of user attention and is a deciding factor in getting a visit. Thumbnail graphics trigger selection processes based on psychology, use of colors, imagery used, and more. Unless there are special situations where this is not necessary, it is worth creating graphics that are color coordinated with your channel and consistent with your corporate image.

Tags

In the tags field, it is also useful to add several tags, separated by commas, related to the video. But how many tags can you add? They seem to help position videos to related videos.

Subtitles

If possible, it is recommended to always add subtitles to your videos. In fact, YouTube already creates automatic subtitles, which sometimes contain errors and inaccuracies, but are a good starting point. Starting with them, you can correct them, adjust them and make them visible to everyone. They are useful for the deaf or for those who do not want to activate the sound of a video because they cannot do so at the moment. Think, for example, of those who are using their mobile device in transport or in a public place without headphones.

Video content

The topic of this article is not video creation per se, but SEO for YouTube. However, it is fairly well known that YouTube can interpret the content of a video. Therefore, in addition to creating quality videos, it can be useful to name and expand on the topic of the video by mentioning keywords that appear in the discussion.

YouTube Ranking Factors

And here we come to ranking factors, i.e. those elements that can affect the SEO positioning of videos on YouTube. As mentioned at the beginning of the article, there are several aspects that can be defined almost as On Page and which can determine the ranking of a video. In addition to the ones listed above, such as title and description, there are others that are determined by user behavior when watching a video.

So our strategy should be to make the video as engaging, engaging, engaging, engaging, shared, and linkable as possible. Let’s look at the ranking factors that influence YouTube SEO.

Video length

Long videos usually rank better than short ones. In my opinion, this has less to do with the length of the video per se (length does not always determine quality) and more to do with the fact that users are likely to spend more time watching the content. This, accordingly, affects the viewing time. This can be easily analyzed in Analytics.

Therefore, your goal should be to increase the watch time of your videos and retain your audience. Here’s the information directly from Google.

Comments, likes and shares

Videos with more comments generate more interaction and interest, and therefore affect rankings. A high number of comments, likes, and interactions helps your rankings and improves your visibility on YouTube. Naturally, comments require a response from the creator. Stocks also play a role in ranking.

Use all of these aspects to increase interactions: ask questions to get comments, encourage sharing, subscribing to a channel, watching other playlists. Use the last few seconds of the last screen (a separate section is dedicated to this), which allows you to add YouTube Cards - cards with links to the video or playlist that you want to promote.

What other methods exist for acquiring YouTube views?

Again, according to the analysis, a large number of subscriptions to channels would lead to an improvement in ranking, but not as significant. On the contrary, getting subscriptions for a video can increase its visibility.

CTR

As mentioned above, CTR is a very important SEO factor for YouTube. The more clicks on a video, the higher its ranking on the platform’s various ad pages.

Views

As you might guess, the number of views affects rankings.

Embeds and incoming links

Incoming links and video embeds can help with rankings, but opinions vary on this issue. In my opinion, embedded videos in blog articles and on a website give it power and authority. In some cases, they help to better position a web page in the video section of Google SERPs for a relevant query.

Audio and video quality

When on a video platform, it’s normal to expect video quality (at least hd), but it should be the same for audio. In fact, uploading videos with unclear, noisy, or broken audio turns off users and therefore does not generate the views, watch time, comments, interactions, and shares that are so important for SEO. Also be careful when uploading talking videos with music in the background, it may not be to everyone’s taste. Test and try, experience will come by itself.

Upload video file name

We often hear that uploading a video file with the right name helps rankings. This is not an SEO signal at all, but just a warning.

Conclusion

In this article, we have given you some tips to improve YouTube SEO for your videos.

Obviously, achieving results is closely related to the niche of your channel, the quantity and especially the quality of your videos, the frequency of updates, and how your videos reach your audience and community. Suffice it to say, there are bloggers with millions of subscribers who have never done any SEO optimization on their videos when uploading them, but because of their message, they have gone viral and become known to a huge audience.

The above guidelines are in any case useful for creating a good working base and really understanding how and where you need to improve your content to better position your videos organically.