How to make a popular video on YouTube and earn views

Video is one of the most successful multimedia elements today, and optimizing it for visibility on the YouTube platform and in the Google SERP is one of the key prerogatives.

So in this YouTube SEO guide, you’ll find some essential tips to get your videos organically visible, reach as many people as possible, and start building your community and driving views.

The initial stage for engaging views in YouTube channels

First of all, why talk about SEO?

As you understand, YouTube is a platform whose content visibility is based on an algorithmic basis, similar to a search engine. Where there is a search engine, you can do SEO: in this case, we can talk about SEO for YouTube. Here it is, one of the fastest ways to promote the channel - https://doctorsmm.com/nakrutka-prosmotrov-v-youtube-platno/ this is a free cheat on YouTube views, it is done for a test period without various tasks and imaginary registration, try it and get a lot of views on your channel for free and fast.

Video ranking is based on ranking factors that affect the result. Some of them can be attributed to optimization in the strict sense of the word, and some to external factors that affect the visibility of the video.

Let’s now get started with the steps to ensure your videos rank well organically on the platform and in Google’s SERPs.

Definition of a market niche

It’s more of a premise. About 400 hours of video per minute are uploaded to YouTube every day. Therefore, it is easy to understand the level of competition, the number of accounts uploading videos, and the number of daily uploads.

It is very important to be able to find your niche in the market from the very beginning, to become an expert in a well-defined sector, with your buyer personas, your storytelling style and an established format. The basis of everything is authority, which is relatively easier to achieve with a channel focused on a specific market.

Channel customization: cover, profile, playlist, info, trailer

Before moving on to the more technical aspects of SEO, keyword research, and individual video optimization, it’s important to improve, organize, and optimize your YouTube channel. In essence, the channel becomes a calling card for your audience and is just as important as your site’s home page.

Namely:

cover
profile picture
information
playlist
channel trailer

Photo and description of the channel

First, create a cover photo of a suitable size (approximately 2049 x 1150 px), add a profile photo, and create a channel description in the info section.

For the last point, create a short content that is useful to users and optimized for SEO. From this moment, we can say that the whole process of YouTube SEO optimization begins.

playlists

Also, if you haven’t already done so, organize older videos into Playlists or plan to do so for those that haven’t been uploaded yet. Playlists are very useful for facilitating the navigation of users looking for a specific video and for classifying content by topic. In addition, they allow the user to continue watching the video on a consistent basis and increase the watch time, which is one of the ranking factors taken into account by the YouTube algorithm.

Trailer

Finally, make a beautiful channel trailer that talks about your project, who you or your company is, with a full description that encourages the user to subscribe to the channel. The trailer should be a few seconds/minutes long, during which time you should have time to present the purpose of your channel and the usefulness of your videos.

Keyword Research

Especially in the early days, when your community is still in the early stages and you need to make yourself as visible as possible to an audience that doesn’t know you yet, it’s important to learn the words users search for YouTube videos.

Good keyword research will give you the edge in terms of saving time and maximizing your video and channel creation efforts.

Start working like this:

Make a list of terms you would like to position your videos with and try, at least initially, to target informative queries, perhaps also related to the world of tutorials.
Use the "autocomplete" tool in the YouTube search bar to see what topics the search bar suggests based on the first keyword you enter. View results for the desired query and analyze competitors. Remember that you should always be better than them!
Use famous keyword research tools like Google Keyword Planner, Ubersuggest, Keyword.io. The latter has a section dedicated to YouTube and allows you to get a more accurate idea of the actual search queries. Thanks to these tools, you will get an idea of the average monthly number of searches that users make for certain queries. Try to identify topics that can be positioned with a good balance between average monthly searches and competition. To support this work, also use the VidIQ Vision YouTube extension in Chrome.
Explore the SERPs and see if your topic already has video results on the first page of Google, as a carousel and/or as an embed. Look at competitors in terms of indexed results and draw your own conclusions.
As discussed in this keyword research guide, tools certainly help, but they should not be addictive and should be the answer to all problems. The analytical ability of any SEO is actually a more important skill than simply relying on a number that refers to the average number of keyword searches or their competition. Keyword research is not only useful for your overall video marketing strategy and for creating video titles, but it can also be a starting point for managing your playlists.

How to upload videos to YouTube and collect unique views

After researching keywords, creating and editing media content, we move on to actually uploading and SEO-optimizing the video. The two main aspects directly related to ranking are the title and description. All other aspects are considered fundamental to increase engagement.

Title/title

As with the blog post title, YouTube also recommends including the main keyword you want the video to rank for, preferably at the very beginning. This, accompanied by an informative How To-style headline, grabs more user attention and increases CTR. Analyze your competitors and create a strategic headline that stands out from the rest. This is important for SEO.

Description

It may be considered necessary to add a full description, which summarizes the content of the video, indicating the most significant points. The description must:

give real information about the content of the video
be complete and clear from the first paragraph
contain keywords and related words, as expressly suggested by YouTube in the tooltip dedicated to this section; but don’t spam!
contain calls to action, such as "subscribe to other social channels." other videos, purchase links, etc.
contain a kind of timestamp in the form of a link - Timestamp, pointing to the exact second of the video, if the content is especially long. This approach makes the video more usable.

The description is important not only because it appears not only on the video page, but also in the YouTube SERP, which shows other videos for a given search term.

Video thumbnail

Along with the title, CTR is the most useful element for increasing video click through rates.

A thumbnail is really capable of getting a lot of user attention and is the deciding factor for getting a visit. Thumbnail graphics trigger selection processes based on psychology, color usage, image used, and more. Except in special situations where it’s not necessary, it’s worth creating graphics that are color-coordinated with your channel and consistent with your corporate image.

Subtitles

If possible, it is recommended to always add subtitles to videos. In fact, YouTube already creates automatic subtitles, which sometimes contain errors and inaccuracies, but are already a good starting point. Starting from them, you can correct them, correct them and make them visible to everyone. They are useful for those who are deaf or who do not want to activate the sound of the video because they cannot do so at the moment. Think, for example, about those who are with their mobile device in transport or in a public place without headphones.

Video content

The topic of this article is not video creation per se, but SEO for YouTube. However, it is well known that YouTube can interpret the content of the video. Therefore, in addition to creating high-quality videos, it can be useful to name and expand on the topic of the video, mentioning the key words found in the reasoning.

YouTube ranking factors

And here we move on to the ranking factors, i.e. those elements that can affect the SEO positioning of YouTube videos. As mentioned at the beginning of the article, there are several aspects that can be almost defined as On Page and which can determine the ranking of a video. In addition to those listed above, such as the title and description, there are others that are determined by the behavior of users when watching a video.

So our strategy should be to make the video as engaging, interesting, engaging, shareable, and linkable as possible. Let’s take a look at the ranking factors that affect SEO on YouTube.

Video length

Long videos tend to rank better than short ones. In my opinion, this is not so much due to the length of the video per se (length does not always determine the quality), but because users are likely to spend more time watching the content. This, accordingly, affects the viewing time. This can be easily analyzed in Analytics.

Therefore, your goal should be to increase video viewing time and retain your audience. Here is the information directly from Google.

Comments, likes and shares

A video with more comments generates more interaction and interest, and therefore affects rankings. A large number of comments, "likes" and interactions contributes to rankings and improves visibility on YouTube. Naturally, comments require a response from the creator. Stocks also play a role in rankings.

Use all these aspects to increase the number of interactions: ask questions to get comments, encourage sharing, subscribing to a channel, viewing other playlists. Use the last few seconds of the last screen (there’s a separate section for this), which allows you to add YouTube Cards - cards with links to the video or playlist you want to promote.

What other ways are there to get YouTube views?

Again, according to the analysis, a large number of channel subscriptions would lead to a ranking improvement, but not as much. On the contrary, getting subscriptions for a video can increase its visibility.

CTR

As mentioned above, CTR is a very important SEO factor for YouTube. The more clicks a video has, the higher it ranks on the various ad pages of the platform.

views

As you might guess, the number of views affects the ranking.

Inserts and inbound links

Inbound links and video embeds can help rankings, but opinions differ on this. In my opinion, embedded videos in blog articles and on the site give it power and authority. In some cases, they help to better position a web page in the video section of Google SERPs for a related query.

Audio and video quality

Being on a video platform, it’s normal to expect video quality (at least hd), but it should be the same for audio. In fact, uploading videos with fuzzy, noisy, or garbled audio pushes users away and therefore doesn’t result in a set of views, watch times, comments, interactions, and shares that are so important for SEO. Also be careful when uploading spoken videos with music in the background, it might not be to everyone’s taste. Test and try, experience will come by itself.

Download video file name

We often hear that uploading a video file with the correct name helps rankings. This is not an SEO signal at all, but just a warning.

Conclusion

In this article, we have given you some tips to improve YouTube SEO for your videos.

Obviously, achieving results is closely related to the niche of your channel, the quantity and especially the quality of your videos, the frequency of updates, and how your videos make their way to your audience and community. Suffice it to say that there are bloggers with millions of followers who have never SEO-optimized their videos when they upload them, but because they get the word out, they go viral and become known to a huge audience.

The above guidelines are in any case useful for building a good working base and really understanding how and where to improve your content for better organic positioning of your videos.

How to make a popular video on YouTube and earn views Automatic translate