I MOSCOW INTERNATIONAL FORUM "CULTURE. A LOOK INTO THE FUTURE"

I Moscow International Forum “Culture. A look into the future ”, which will be held at the Manege Central Exhibition Hall on October 15–18, 2014, will become the main discussion platform of the Year of Culture and is designed to consolidate the leading place of culture in the development of the metropolis.

The structure of the forum is represented by professional, open business and festival programs.

Within the framework of the professional program in the “City” hall , experts and participants of the forum will discuss the cultural potential of urban spaces, and will raise the problems of architecture, urban planning and tourism. Suggested topics for discussion: “City reserves: new cultural formats and new cultural spaces in the city”, “Place and people - what needs to be done for the event to take place?”, “Culture and locality: development of the territory through cultural activity and infrastructure”, “Awareness and creating new places of interest. New formats of urban tourism. ” The possibilities of cultural projects for the development of urban areas will be discussed: "Culture and Terrain: the development of the territory through cultural activity and infrastructure." As well as models of Moscow parks, symbols of the new Moscow.

The events in the Citizen Hall will focus on issues with working with the audience, communication strategies of cultural institutions, and taking into account the interests of citizens. The stated topics of discussion: “The audience of cultural projects: search or creation”, “Diversity: cultural offer for all urban audiences”, “Communication strategies of cultural institutions”. In addition, the possibilities of culture to contribute to social change will be discussed: “Working with specific needs: culture as therapy”, “Cultural projects as a means of active social action”.

The “Content” hall will cover the problems of transforming the cultural field and its content: changing modern reading practices, forming a new cultural request, working with memory in modern culture. A separate block of sections will be devoted to attempts to determine the specifics and boundaries of Moscow culture, the possibilities of Moscow events at the international level.

The program of the “Manager” hall is focused on issues of cultural management and cultural entrepreneurship (fundraising, branding, cultural economics). The following sections are announced within the program: “How to find resources for a project. Grants and Contests ”,“ Change Management: How to Explain What is Happening ”,“ Sustainability and Self-Supporting Infrastructure of Cultural Projects ”.

In the hall "Laboratory" in the form of discussions and practical exercises will be discussed current problems of the boundaries of art. This topic will be presented by the international project platform Instrumenta-2015. Instrumenta - this is the laboratory in which three days will be held discussions about the benefits of art and exhibition.

Leading Moscow educational and cultural institutions will present their projects in the halls “Author’s sites” and “Amphitheater” .

Russian and foreign experts are invited to participate in the forum, including Leonora Thomson , Director for Development and Audience at the Barbican Center (UK), producer, organizer of projects and programs related to urban renewal, design and the media, David Barry , Cultural and Creative Industries Research and Support Advisor, Tom Fleming Creative Consultancy Director Tom Fleming , Albertina Museum Director Klaus Albrecht Schroeder , Mun Executive Director icipal Art Society of New York, president of Res Artis Residency Network, professor at New York University, curator, naive art specialist Mario Caro , president and CEO of the Houston Arts Alliance, who also led art alliances in cities like Evanston (Illinois), Pasadena (California), Jonathan Glus , Dutch artist, member of the Cascoland creative group Roel Schoenmakers, Manifesta director Hedwig Feyen , partner of the Berlin office of David Chipperfield Architects Alexander Schwartz .

Rector of the Higher School of Economics (HSE), chairman of the Commission for the Development of Education, Yaroslav Kuzminov , Ph.D. in art, associate professor of the Moscow Architectural Institute, editor of the magazines Project Russia and Project International Anna Bronovitskaya , neuroscientist, head of the neuroscience department of the Research Center “Kurchatov Institute”, dealing with perception issues and the creation of art, neurological aspects of culture Konstantin Anokhin , director of the State Hermitage Museum, corresponding member of the Russian Academy of Sciences, academician of the Russian Academy of Arts Mikhail Piotrovsky , historian, art critic, architectural critic, journalist, columnist Grigory Revzin , editor-in-chief of Expert magazine (since 1998), director of the Institute of Public Design, member of the Public Chamber Valery Fadeev .

During the days of the forum, open business program events will be held, in which representatives of government, professional and business communities will take part. The entire modern palette of cultural practices of the Russian metropolis will be presented on the ground floor and in the large hall of the Manege, where podium sessions, round tables, public lectures and master classes will be held.

At the same time, the space of the festival floor in the Manege will present a number of creative events of various forms and genres: presentations of the best cultural projects in Moscow, music concerts, exhibitions, theater performances, film premieres, performances, installations, master classes for children and adults, and also an urban food market.

Events of the professional program are available by registration, which is open on the forum website. Open business and festival programs are free to visit.

The entrance is free.

All news and detailed information about the program, events and participants - on the official website of the forum "Culture. A look into the future" www.moscowcultureforum.ru .

Opening: October 15, 11.00

Press Conference: October 8, 12.00, Itar-Tass Press Center

Forum hours: October 15 - 18, 11 a.m. - 10 p.m.

Admission is free, attending a professional registration program.