"History of Intourist in the Soviet tourist poster. From private collections" automatic translate
с 23 Апреля
по 20 Мая
Зубовский бульвар, 2
From April 23 to May 20, the Museum of Moscow will host the exhibition “The History of Intourist in the Soviet tourist poster. From private collections. The exhibition opening is timed to the Days of Historical and Cultural Heritage.
The exhibition “History of Intourist in the Soviet tourist poster. From private collections ”is a retrospective of originals of foreign Intourist advertising posters, created in the 30-70s of the XX century. The exposition contains items from the funds of the Museum of Moscow and more than 30 posters from the archive of the tour operator and foreign private collections.
The artistic heritage of the company is posters, brochures, brochures, flyers and badges made in the USSR, but drawn for a foreign audience. Unknown at home, abroad, they were a widespread advertisement of an unusual tour of the direction and eventually became collectibles. On Intourist posters, viewers will see the past of our country through the eyes of foreigners vacationing in the USSR: the Crimea, the Krasnodar Territory, the Caucasus, the cities of the Golden Ring, Leningrad and Moscow. Posters create the perfect commercialized image of the Soviet holiday. They are made in the popular Art Deco style in the West and resemble works of the Russian avant-garde, widely known in America and Europe.
Director of the Museum of Moscow Alina Saprykina: “The Museum of Moscow provided Soviet resort photos and things of the travelers of 1960-1980 especially for the exposition: casual and leisure clothes, a collection of suitcases and means of transportation — bicycles and cars. Visitors will compare two images - the western image of the “Soviet chic” and the one that took shape among our compatriots - photographers, reporters and Muscovite tourists. By the way, the entrance to the exhibition will be free throughout its work. ”
Intourist Victor Topolkaraev, general director of the tour operator: “The exhibition is dedicated to the 90th anniversary of the foundation of the organization and talks about the image of our country in all its diversity that was shaped for a foreign audience. I am sure that it will be interesting to many to see foreign posters of Intourist, made in a style uncharacteristic of those years and completely unknown in their homeland. ”
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