Press release. Elbrus will conquer 2,400 people! Automatic translate

Siberia is becoming a global brand!

In the framework of the open social project i’m siberian, a cycle of events is launched in the territory of our vast country aimed at the universal unification of Siberians and Russians in general, the preservation and demonstration of indigenous cultures, the unleashing of the potential of every special corner of Russia.

KEY TO START! TWO TOPS TRAVERS

On April 29, in the city of Novosibirsk, a special project called “Elbrus. Siberian expedition ”, which will become the starting point of global“ Siberianization ”.

“The date was not chosen by chance; in 2013, 70 years have passed since the winter climb to Elbrus in 1943, which was made by Russian military climbers to remove German standards from the heights. This climb became a symbol of the liberation of the Caucasus from fascism and was a significant milestone of the Great Patriotic War ”- Ivan Zazdravnykh, leader of the expedition.

“The Siberians have a special character. They are persistent, courageous and purposeful. The new special project from i’m siberian is a new adventure in which thousands of Siberians will “climb” the highest point in Europe, Mount Elbrus, ”says Evgeny Starostenko, art director of i’m Siberian.

A team of Siberian climbers will traverse the northern slope of Elbrus. This is a difficult and dangerous route. The number of such climbs does not exceed 2% of the total number of ascents. The team consists of professional climbers, climbers and we are ordinary Siberians who take their place on the common flag, consisting of two thousand photographs.

“We decided to make this ascent special, and attract several thousand Siberians to participate directly in the project. Five brave climbers will set a flag on which photos of the project participants will be printed, the whole world will watch the expedition, ”says Vladimir Cherepanov, creative director of i’m Siberian.

The flag will be set on the eastern peak of Elbrus, as a symbol of the unification of the Siberians. Based on the expedition, the film will be shot by the best documentary filmmakers participating in the expedition.

“I try to take part only in projects that have interesting and clear goals. The branding of Siberia and the unification of its inhabitants is an initiative that deserves to be promoted. I will do my best to make the project really cool ”- Vladimir Nikolaev, CEO of Baikal Rave.

EXPEDITION WEBSITE

Write your name in the history at elbrus.imsiberian.com