Ducati style automatic translate
с 15 Февраля
по 16 Июня
Музей современного искусства Эрарта
Васильевский остров, 29-я линия, д.2
The Erarta Museum presents the first Ducati motorcycle exhibition in Russia - the story of impeccable Italian style and passion for high speeds.
16 motorcycles, including the legendary rare and modern models (Superleggera, MTS, Monster, XDiavel, Panigale, etc.), bicycles, sketches, design projects, as well as photo and video materials can be seen in the walls of Erarta from February 15 to June 16 2019 years.
Since in 1949, the Italian company Ducati created its first motorcycle, its creations inevitably admire the design, always ahead of the latest trends. Fans of motorcycle racing can talk for hours about the two-cylinder L-twin engines, a special valve control system, a desmodromic mechanism, and other technical solutions that make Ducati rivals swallow dust on racetracks around the world. However, an exhibition at the Erarta Museum of Contemporary Art will tell, first of all, about the unique style and unique aesthetics that hundreds of thousands of Ducatisti fans choose throughout the world.
No country in the world is associated with the word “style” more than Italy with its fashion houses Armani, Fendi and Versace, interior design and furniture from Ponti, Sottsass and Zanussi and, of course, cars Ferrari, Lamborghini and Alfa Romeo. Ducati is the same as the grants listed above, a symbol of impeccable taste, standing in splendid isolation on a motorcycle Olympus. Ducati interprets the Italian style as a combination of two main principles: “elegance without excesses” and “compactness” - both in terms of size and in terms of the overall impression. For several decades, Ducati has cultivated beauty based on elements of simple form, attention to detail and outstanding quality.
Each new Ducati motorcycle is the result of a complex man-made process, similar to what can be observed in the artists’ workshops. For more than 1000 days, designers and engineers work on sketches, 3D models and prototypes, solving a seemingly impossible task: without disturbing the main introductory Italian style, surpass themselves in the aesthetics of the components and their quality characteristics. In particular, they are doing everything to ensure that the new parts weigh less than their predecessors. Ducati designers are especially proud that the grams won in each cog often lead to a total “weight loss” of a ten kilo model!
As a result of all these efforts, Ducati motorcycles today stand out on any road - their functionality and outstanding technical characteristics are underlined by the clarity of lines and monochromatic color gamut, and the aggressiveness of the image is harmoniously combined with seductive streamlined shapes. Ducati models such as Diana, Darmah, Pantah, Scrambler and Paso became examples of Italian premium style for all time, while the classic Monster, 916 and Multistrada set the bar for innovative standards in their classes. It is noteworthy that the creators of Ducati motorcycles have thought through not only the appearance, but also the unique sound of their creations, which allows you to know the brand of the motorcycle long before the appearance of the bike in sight.
The Ducati exhibition in the Erarta Museum will tell not only the history of style, but also the story of a dream that originated in the Italian town of Bologna in 1926. Visitors to the exhibition will learn how the small family business of Antonio Cavalieri Ducati and his three sons (Adriano, Bruno and Marcello) has evolved from a small factory for the production of radio components into an international leader of a completely different industry and record holder in the number of titles of the SuperBike World Championships. Today, the global concern Ducati sells motorcycles in more than 26 countries around the world, collects an unprecedented number of awards in the history of motorcycle racing and is a favorite brand of such champions as Lucinelli, Roche, Polen, Heilwood, Falapappa, Korsor, Fogarti, Beilis, Stoner and Capirossi.
The Ducati Style exhibition at the Erarta Museum is an invitation to the fascinating world of high design and high speeds that captures everyone. The exhibition will feature the legendary models of not only motorcycles, but also Ducati bikes, sketches and design projects, photo and video testimonies of a modest dream, which has become an impressive reality.