Exhibition "Licensing World Russia" will reveal the potential of famous characters and brands

All that you wanted to know about licensing in 3 days: from September 16 to 18, Moscow will host the international specialized exhibition Licensing World Russia.

From September 16 to 18, Moscow will host the international specialized exhibition Licensing World Russia, which will bring together companies - copyright holders and licensing agencies offering for rental characters in the entertainment industry, corporate, fashion, sports, lifestyle brands, art, design images, images of objects and cultural heritage. At this effective site, it will be possible not only to gain new knowledge about the licensed market, but also information about the hottest licenses.

Among the exhibitors of the Licensing World Russia exhibition, copyright holders, licensing agencies, companies providing professional services for licensors and licensees (intellectual property protection consultants, designers, lawyers / attorneys, financiers, etc.), as well as industry associations and the media.

Licensing business in Russia appeared relatively recently, in the early 1990s, but, despite the short period of its existence, is gaining momentum. Today, Russian manufacturers and retailers have found that adults and children are very pleased to buy goods with their favorite characters, and that you can earn a lot more on licensed products.

“Licensing is an effective marketing tool that really helps to gain customer loyalty and gives your products a significant advantage over competitors. “Licensing World Russia” is the only specialized exhibition in Russia dedicated only to licensed characters and brands, ”said Oksana ZhARKOVA, project manager at“ Licensing World Russia, ”“ The business program of the exhibition includes a program of Licensing Universities aimed at potential and novice licensees. During the training sessions, representatives of the most successful and well-known copyright holders in the Russian market (DISNEY, Animaccord, Mill, RIKI and others) will reveal the potential of their brands for manufacturers and tell how and in what cases they can help increase sales of various consumer goods ”.

Thanks to the participation in the Licensing World Russia exhibition, devoted to various aspects of licensing, copyright holders will be able to present their brands and the possibilities of their use in the most favorable light, and manufacturers will be able to gain knowledge about the hottest offers and trends of the licensing market, meet face-to-face with licensed professionals industry and choose an image, the rental of which can clearly demonstrate to the buyer how his product differs from others.

The exhibition "Licensing World Russia" will be held under the motto "A new look at your product", which is aimed at a wide target audience of manufacturers - existing and potential licensees, and reflects the whole prospect of using popular characters, images, images in the production of various categories of consumer goods. Licensing World Russia will not only preserve and increase the achievements, key events and themes of previous forums, but will also open up new aspects of the licensed industry, taking into account the latest global trends and the high industry season.

Organizer: Closed Joint-Stock Company “NAIR EXPO” is a leading professional exhibition company with many years of experience in conducting industry events. Organizer of the International Specialized Exhibition of Goods and Services for Children "Childhood / Kids Russia" and the International Specialized Exhibition "Licensing World Russia".

Official site: http://www.licensingworld.ru/conf2014/