Exhibition "Advertising Constructor:
Mayakovsky - Rodchenko"

The exhibition halls of Moscow, the Moscow Center for Museum Development and the V.V. Mayakovsky State Museum present the exhibition "Advertising Constructor: Mayakovsky - Rodchenko" in the gallery "On Kashirka".

On Thursday, April 14, on the Day of Remembrance of Vladimir Mayakovsky, at 16. 00, the exhibition "Advertising Designer: Mayakovsky - Rodchenko" will open in the gallery "On Kashirka".

The exhibition tells about the formation of constructivism and its transition to production art on the example of the creative union of the poet and artist. The collaboration of Vladimir Mayakovsky and Alexander Rodchenko in 1923-1925 - one of the most famous in Russian art - led to the emergence of the famous brand "Advertising Designer: Mayakovsky - Rodchenko." For several years, the tandem has created a large number of samples of printing art that went down in the history of design. The exhibition presents objects from the collection of the State Museum of V.V. Mayakovsky: advertising posters, confectionery packaging, book graphics, a poster, industrial graphics, photographs, as well as fabric samples with drawings of the 1920s and the reconstruction of tracksuits.

The creative association “Left Front of the Arts”, led by Vladimir Mayakovsky, affirmed the idea of “expedient construction” not only in the production of things, but also in everyday life. Particular importance was attached to the design of everyday clothes and the creation of fundamentally new patterns for fabrics: from simple geometric shapes using two or three colors, they created a variety of ornamental compositions. For a year of work at the First Printsensitive Factory, textile designers Varvara Stepanova and Lyubov Popova created more than a hundred designs of fabrics, many of which went into production.

The program of the opening of the exhibition “Advertising Constructor: Mayakovsky - Rodchenko” includes a sightseeing tour, reading poetry and watching the feature film “The Young Lady and the Hooligan” (director Yevgeny Slavinsky, 1918, screenwriter and main actor Vladimir Mayakovsky).

Artist A. Rodchenko. Text by V. Mayakovsky. Poster. “Workers! Not expensive and the NEP - buy cheap bread. " 1923

Artist A. Rodchenko. Text by V. Mayakovsky. Rezinotrest advertising poster sketch. "Rezinotrest is a protector in the rain and slush…". 1923

Artist A. Rodchenko. Text by V. Mayakovsky. Label for a box of cookies "Red Aviator". "Scatter the enemy cavalry in the bushes…". 1923

Vladimir Mayakovsky. Photo by Rodchenko A. 1924

Rodchenko A. Illustration for the first edition of V. Mayakovsky’s poem “About This”. Part 1, the chapter "Man for seven years." 1923

Rodchenko A. Cover of the LEF magazine. No. 3, 1923

Rodchenko A. Cover of the magazine "New LEF". No. 10, 1927

Mayakovsky V. "Paris". Cover Rodchenko A. Moscow, 1925

REFERENCE

Gallery "On Kashirka" - the largest in the Southern District of Moscow - was opened in 1986. The gallery collaborates with artists from various creative fields and organizes exhibitions of traditional and contemporary art (art projects with video and media installations, thematic performances). The gallery has a well-developed and educational direction: interactive art events, lectures and master classes, music festivals, concerts, film screenings, creative meetings, presentations of books and magazines are held. The gallery has studios of fine and applied art for children and adults.

Address: Ak. Millionschikova, 35, bldg. 5, m "Kashirskaya"

www.nakashirke.com

Opening hours: Tue-Sun 11.00-20.00, entrance 50-100 r.

Free admission day is the third Sunday of every month