Rezinotrest. Moscow. (Kravchenko D.) Soviet Posters (1917-1941)

The composition presents a striking visual statement centered around a large, dominant tire. The artist positioned this circular form nearly centrally, its black rubber surface intricately detailed with tread patterns that visually engage the viewer. A vibrant red stripe bisects the tires circumference, drawing the eye and adding a dynamic element to the design. Text is integrated into the tire’s structure itself, further emphasizing its importance within the overall message.
To the left of the tire, a figure in racing attire is depicted. The individual wears goggles and a cap, suggesting speed and technological advancement. They are angled towards the viewer, their posture conveying determination and forward momentum. This placement creates a sense of action and reinforces the idea of progress associated with the product being advertised.
The background is starkly divided into two contrasting areas: a deep red on the left and a black area on the right. The text U.R.S.S. MOSCA appears in bold, white lettering at the top, while a vertically oriented block of Cyrillic characters dominates the right side. These textual elements contribute to the image’s sense of official endorsement and national identity.
The overall effect is one of industrial strength and modern achievement. The combination of the dynamic figure, the prominent tire, and the bold typography suggests an emphasis on technological innovation and a celebration of Soviet industry. The color palette – primarily red, black, and white – is characteristic of Constructivist propaganda, reinforcing themes of power, efficiency, and progress. The design’s simplicity and directness are intended to convey a clear message about quality and reliability.