Soviet Posters – A subscription to the magazine "Stroitelstvo of Moscow" was opened. (Elkin V.)
1929
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Below this, a central rectangular block features the title of the publication, “Stroitelstvo Moskvy” (Construction of Moscow), rendered in a striking orange and black color scheme. This placement emphasizes the magazine’s focus on architectural and construction themes. The text surrounding the title suggests it is a richly illustrated monthly journal.
The artist has incorporated fragments of printed material – likely pages from the magazine itself – into the design, creating a sense of immediacy and authenticity. These snippets appear to contain technical drawings or diagrams, hinting at the content within. A smaller inset image on the right side depicts what appears to be an architectural rendering, possibly showcasing a modern building project. The perspective is slightly skewed, adding dynamism to the overall presentation.
The lower section contains subscription details: pricing information and addresses for accepting subscriptions. This practical data is presented in a clear, legible format, contrasting with the more expressive visual elements above.
Subtly embedded within the design are suggestions of progress and modernization. The magazine’s title itself speaks to Moscows ongoing construction efforts – a key theme during this period of rapid industrialization in the Soviet Union. The use of bold typography and geometric forms reinforces a sense of order, efficiency, and technological advancement. The overall effect is one of optimistic promotion, encouraging participation in a project that symbolizes the nation’s future.