The kindness. (Rodchenko A.) Soviet Posters (1917-1941)

Soviet Posters – The kindness. (Rodchenko A.)
1923

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The kindness. (Rodchenko A.). Soviet Posters

The image is a Soviet propaganda poster from 1923, created by A. Rodchenko, promoting Dobrolet, the first Soviet airline.

What I see:

Dominant elements: A stylized white airplane with ДОБРОЛЕТ (Dobrolet) written on its wing is the central focus. Its angled upwards, suggesting movement and progress. A large, bold black exclamation mark stands to the left, emphasizing the urgency or importance of the message.
Color palette: The poster uses a limited but striking color scheme: black, white, and a vibrant blue background.
Text:
- At the top, in large white letters on a black banner: ВСЕМ... ВСЕМ... ВСЕМ.. (To Everyone... Everyone... Everyone..).
- On the right, in white letters against the blue background: ТОТ НЕ ГРАЖДАНИН СССР, KTO ДОБРОЛЕТА НЕ АКЦИОНЕР (He is not a citizen of the USSR, who is not a shareholder of Dobrolet).
- Across the bottom, a large black banner with white text: ДОБРОЛЕТ (Dobrolet).
- Below the airplane, in smaller white text: ОДИН РУБЛЬ ЗОЛОТОМ ДЕЛАЕТ КАЖДОГО АКЦИОНЕРОМ ДОБРОЛЕТА (One gold ruble makes everyone a shareholder of Dobrolet).
- In the bottom right corner, smaller text: ПРОДАЖА АКЦИЙ В ДОБРОЛЕТЕ И ПРОМБАНКЕ (МОСКВА БИОЖЕВАЯ ПЛ.) И ИХ ОТДЕЛЕНИЯХ (Sale of shares in Dobrolet and Prombank (Moscow Bjezhevaya pl.) and their branches).
- In the very bottom right, a small inscription: РЕКЛАМ КОНСТРУКТОР РОДЧЕНКО (Advert designer Rodchenko).
- At the bottom left, a smaller inscription: ТЕХНИК № 109. МОСКВА. (Technician No. 109. Moscow).

Subtexts and Interpretation:

Citizen and Patriotism: The most striking subtext comes from the statement He is not a citizen of the USSR, who is not a shareholder of Dobrolet. This boldly equates owning shares in the airline with true citizenship and loyalty to the Soviet state. It frames investing in Dobrolet not just as a financial transaction but as a patriotic duty.
Progress and Modernity: The airplane itself symbolizes technological advancement, speed, and the future. By promoting air travel, the poster aligns Dobrolet with the progressive ideals of the Soviet Union. The upward angle of the plane further reinforces this sense of progress and aspiration.
Collective Effort and Participation: The call To Everyone and the emphasis that One gold ruble makes everyone a shareholder suggest that this venture is for the masses. It encourages widespread participation and investment, reinforcing the idea of collective ownership and contribution to the nations development.
Economic Development: The poster is a direct advertisement for selling shares. Its a call to invest in the Soviet economy and its burgeoning infrastructure. The mention of gold ruble highlights the value and stability associated with the investment.
Propaganda: The poster is a clear example of constructivist propaganda. Its bold graphics, strong typography, and direct, imperative language are designed to persuade and mobilize the public. The use of an exclamation mark amplifies the call to action and the perceived importance of the message.
Exclusivity and Inclusion: Paradoxically, while calling to Everyone, the text creates a form of exclusion for those who do not invest. This suggests that participation in such state-supported ventures is a demonstration of ones commitment to the socialist cause.