"Cadres decide everything." I.V.Stalin. (Klutsis G.) Soviet Posters (1917-1941)

The image is a Soviet propaganda poster from 1935. The central figure is Joseph Stalin, depicted in a commanding pose with his right hand raised. He is wearing a military-style uniform and a long coat. Behind him, to his left, is a crowd of diverse Soviet citizens – workers, soldiers, women, and an elderly man, all looking up at Stalin with expressions of hope and admiration. Many are carrying flowers, possibly signifying celebration or a welcome.

The dominant text at the top, in red Russian letters, reads: ..КАДРЫ РЕШАЮТ ВСЁ which translates to ...Cadres decide everything. Below this, smaller text says И.В.СТАЛИН (I.V. Stalin). The caption at the bottom confirms the title and attribution: 101. Klutsis G. Cadres decide everything. I.V. Stalin. 1935.

Subtexts:

• Cult of Personality: The poster is a prime example of the cult of personality surrounding Stalin. He is presented as the triumphant leader, the visionary figure inspiring a united nation. The adoring faces of the crowd emphasize his importance and the peoples reverence for him.
• Importance of Human Capital/Personnel: The slogan Cadres decide everything was a key phrase in Stalinist ideology. It emphasized the crucial role of skilled and loyal personnel (cadres) in achieving the states goals, whether in industry, military, or administration. The diverse group of people behind Stalin represents these cadres, implying that under his leadership, all segments of society are contributing to the nations success.
• Unity and Strength: The image conveys a sense of national unity and collective strength. The diverse crowd looking towards Stalin signifies a unified purpose and dedication to the Soviet cause, all orchestrated by Stalins leadership.
• Propaganda and Ideological Reinforcement: Created in 1935, a period of significant political upheaval and purges in the Soviet Union, this poster served to bolster Stalins authority and reinforce the prevailing ideology. It aimed to project an image of stability, progress, and unwavering popular support for the regime.
• Artistic Style (Constructivism/Socialist Realism): While attributed to Gustav Klutsis, a prominent Constructivist artist, the style leans towards Socialist Realism, the officially sanctioned art form of the Soviet Union. This style often featured heroic depictions of workers, leaders, and idealized Soviet life. The poster’s composition, with its dynamic lines and focus on the leader and the masses, is typical of Soviet propaganda art of the era.