Soviet Posters – Build the Air Fleet of the USSR. All - in the shareholders of Dobrolet! (Simakov I.)
1923
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Above him, several biplanes are arranged in a staggered formation, suggesting movement and expansion. Their placement creates a sense of upward momentum, reinforcing the ambition of building a substantial air fleet. The planes themselves appear somewhat rudimentary, reflecting the nascent state of Soviet aviation at the time.
The color palette is deliberately limited to red, white, and shades of grey/brown. The prevalence of red evokes revolutionary fervor and association with the Soviet flag, while the stark white background emphasizes the central figure and aircraft. The muted tones in the pilot’s clothing and the surrounding landscape contribute to a sense of realism and groundedness despite the aspirational nature of the message.
The text is strategically positioned both at the top and bottom of the composition. The bold headline urges viewers to Build the Air Fleet of the USSR! All – in the shareholders of Dobrolet! This direct appeal aims to connect national ambition with individual investment. The smaller print provides logistical details regarding share acquisition, grounding the idealistic call to action within a practical framework.
Subtly, the image conveys a narrative of collective effort and shared responsibility. The pilot’s gesture implies that everyone can contribute to this grand project by becoming shareholders in Dobrolet, a pioneering Soviet airline. The overall effect is one of optimistic propaganda, designed to inspire confidence and encourage financial participation in the modernization of the nations infrastructure. It speaks to a period where industrial development was seen as a crucial element of national identity and strength.