All issues of the digitized "Niva" in the public domain

MOSCOW. Pre-revolutionary weekly "Niva" will be able to read now all comers.

While Karl Marx worked tirelessly on Capital and gathered workers from different countries under the banner of the First International, his namesake Adolf, who came to Russia from Stettin, decided to go the other way. He founded the publishing house published books by the best domestic and foreign authors with excellent illustrations, popular science literature, and art publications. 10 years after the death of Adolf Fedorovich, his brainchild passed into the ownership of the famous businessman and publisher Ivan Sytin. The October revolution put a point in the history of the book empire of Marx.

Family Weekly Niva is one of Adolf Fedorovich’s most successful projects. The last issues of the illustrated magazine came out in the post-revolutionary 1918 two years before the half-century anniversary. The growth of the Niva circulation is astounding: in 1870 - 9 thousand copies, in 1904 - already 275 000. Popularity was based on several pillars - high-quality fiction, informative articles on a wide variety of topics, a burdensome price, an abundance of photographs and illustrations. The magazine acquainted with the works of classics and contemporary authors, including representatives of the Silver Age, educated, educated, informed about the latest news of the secular party. Free applications with reviews of fashionable novelties and patterns, reproductions, collected works and calendars were an additional incentive for potential subscribers.

The resulting digitization of the huge Niva archive will allow modern readers to get acquainted with the most popular domestic publication for free.

Elena Tanakova © Gallerix.ru