5 Must-Have Sales and Marketing Books for Entrepreneurs This Fall

Kick off the fall season with these new business books that offer some great tips for growing your small business successfully. These are new books, and if you don’t read in the original (and are waiting for a Russian translation), check in Bookvoed for what you can already read in Russian - available in the Marketing Books section .

There is nothing better than cozying up with a good book. But what if reading good books was not only a hobby, but also helped you to succeed in your career? Reading can be a great way to passively learn and fill your mind with brand new ideas.

Below are five exceptional sales and marketing books to help you improve your sales skills and stay on top of marketing industry trends. Take a look at these books from international authors that we think you won’t want to miss.

1. Selling markup: A complete practical guide to raising prices without losing customers.

The prevailing opinion in the world is that the customer is always right. But what if you need to do something that many customers might not agree with, like raise the price? Jeb Blount, world-renowned trainer and author of fourteen international best-selling books, will guide sales and marketing professionals through the implementation of effective price initiative strategies.

Blount helps salespeople navigate price increase scenarios, overcome price increase anxiety, and reduce customer resistance to price objections. This book is required reading in the current price volatility, especially in the automotive industry.

2. Get Into the Game: How to Level Up Your Business with Games, Esports, and New Technologies

Is the gaming industry on your marketing radar? If not, then you should think about it. Companies are beginning to understand the impact games can have on marketing and branding. Activision Blizzard Vice President of Global Business Research and Marketing Jonathan Stringfield talks about how marketers can use games to expand their brand reach. Stringfield discusses the psychology of gamers, the barriers to understanding the gaming industry, and the integration of games and marketing. The section that may be most applicable to dealer marketers is about how in-game advertising can be used in marketing campaigns.

3. Make Your Brand Mean: Experience-Driven Solutions to Engage and Keep Customers Loyal

In recent years, we’ve seen more discussion about how brands are increasingly expected to create customer experiences. In fact, many customers are willing to pay more for a great customer service experience. Steven G. Soehtig, CEO of advertising company Ogilvy, helps marketers prioritize experiential marketing strategies.

It connects the ideas of building a brand and creating a worthwhile experience that keeps customers loyal and moves them up the sales funnel. If you’re looking for ways to turn visiting your physical and digital dealership into an engaging experience, Make Your Brand Better is the book for you.

4. Leading Growth: A Proven Formula for Consistent Revenue Growth

Are you a team leader or just someone who wants to see your dealership’s revenue grow? Anthony Iannarino, seasoned B2B sales professional and trainer, talks about how you can drive revenue growth.

One of the most difficult obstacles that those who are not ready for change and innovation have to face. In Leading Growth, Iannarino lays out advice for those who need to engage team members and decision makers in new revenue growth strategies and approaches. If you’re looking to create amazing sales growth opportunities, this book is worth adding to your collection.

5. Everybody Writes: Your New and Improved Guide to Ridiculously Good Content, 2nd Edition

Regardless of the industry, content is king. Whether it’s a blog post, newsletter, or video, content connects with car buyers and introduces them to your brand. But there is a right way and a wrong way to do it. Ann Handley, best-selling author of The Wall Street Journal, lays out a framework to help marketers get the most out of their content.

From helping marketers acquire and retain customers through online communications to offering content marketing best practices, Everyone Writes can help your dealership marketing teams hone their content marketing approach.

Again, a good book can offer practical education and training opportunities for you and your dealer teams. Kick off the fall season with these helpful publications that offer some great tips for marketing success.