Askar Shaikhutdinov about the features of photographing metallurgical and industrial enterprises Automatic translate
Commercial Director of the industrial photography studio “Line ARTWORKS”: “Press photography at the Arkonik SMZ plant has become one of the most popular images of our portfolio”.
The modern development of technology is so rapid strides that we often underestimate the opportunities that our generation possesses. In 1939, at the meeting of the Paris Academy of Sciences, the invention of Daguerreotype by Daguerre and Niepce was announced. Since then, the date January 7, 1839 is considered the birthday of the photo. 180 years of technology development today allow us to trace the history of mankind through the years and the country, to observe, including the formation and development of the domestic industry, its enterprises.
Photographing today, of course, depends on the equipment and technological equipment of the photographer, but the main thing, as it was 180 years ago, remains the person and his vision of the best shot. We talked with Askar Shaikhutdinov, Commercial Director of LINE ARTWORKS, about the features of modern industrial photography, the experience of interaction with large aluminum plants.
- Askar, the main direction of your work is industrial photography, how did you come to this?
- Industrial shooting we have been doing for 8 years. Before that, they worked mainly with advertising and the fashion industry. In 2011, developing an advertising campaign for the brand “Rocket”, we decided to take a picture of the watchmaking itself. It turned out to shoot the industry is incredibly interesting! You can trace the entire production chain - how a finished product is obtained from raw materials, you can capture all the processes involved. So we shifted to industrial shooting. They were looking for their first clients on their own - they suggested that enterprises take photographs in production. The second project for us was the image shooting of the Sukhoi Superjet 100. It so happened that we were the first Russian photographer to conduct a commercial shooting of this aircraft.
- Are there any differences between the shooting of industrial objects and other types of shooting?
- In industrial photography, several genres of photography are combined at once: subject and architectural photography, landscape and portrait. You have to be a professional in everything and quickly switch between the types of shooting. In addition, if everything is written in advance in any staged shooting (object, models, script and composition), then in industrial it is necessary to improvise on the spot. Sometimes we only have one chance to take a photo. For example, when shooting take-off aircraft or space rockets. In addition, instead of professional models, we remove ordinary workers, to whom we need to find an approach and teach them not to be afraid of the camera.
- What are the most fascinating places of Russia you are visitors through their work?
- For all the time, we filmed 160 factories in 44 regions of the country. We took pictures of the launches of space ships at Vostochny and Baikonur cosmodromes, visited the oldest Kosogorsky metallurgical plant in the country, saw the Arctic Gates ice-free terminal and prepared photocases for half of the TOP-10 metallurgical industries in Russia.
- How difficult is it to conduct surveys of industrial facilities, how much time does it take?
- An industrial photographer should be ready for anything, because often due to security requirements we see the set at the very moment of shooting. Therefore, we first ask for a tour of the company, during which we make sighting shots and make plans - this requires additional time. And, of course, at large enterprises a lot of time is spent on logistics: it is necessary to transport not only the film crew, but also reinstall the equipment every time. Shooting time itself depends on the task. We can take a photo of a new type of product in one shooting day or spend several weeks on a full-fledged photo-case for a giant production.
- Plant - through the eyes of a photographer, what is it?
- The plant is a full-fledged organism, all its components are equally important. First of all, we pay attention to the workers - they form the face of the enterprise, all production processes depend on them. No less interesting are the exteriors and interiors of workshops, and photographs of individual production processes or equipment may well compete with shots from fantastic films!
- Is there a place for creativity in industrial photography? Is industrial photography required inspiration?
- Industrial shooting - pure creativity. Unlike reportage photography, where they record everything they see, we take image shots of enterprises. To do this, we constantly invent stories, choose the most winning locations and the time when objects will look particularly impressive. On the spot, we determine which of the workers to use for the snapshot and which equipment to draw. In this case, everything goes non-stop, so without inspiration is not enough.
- What can you advise novice photographers who want to make an industrial survey their main activity?
- If you want to try on the role of an industrial photographer and understand how this area fits you, start with photo tours, which are sometimes arranged by large plants. If you like industrial photography, try to get an assistant to a photographer working in this genre. For large surveys, we often attract assistants who help with equipment and at the same time learn the basics of the profession.
- Are there any difficulties in conducting surveys in enterprises?
- Most large enterprises are sensitive and strategically important objects. Therefore, often the shooting time is limited and it is impossible to see in advance the site itself. In addition, before taking pictures, we are obliged to take a course and undergo safety training, and sometimes they even ask us to pass a small exam. Individual filmmakers are given personal protective equipment, and we end up in the same conditions as production workers. Sometimes it is very hot to shoot (for example, at metallurgical furnaces) or, on the contrary, it is extremely cold - as in the terminal “Arctic Gates” in winter!
- Does the complexity of shooting the profile of the plant, for example, aluminum production?
- Each industry has its own production processes, absolutely different from each other. You can not equally remove the production enterprises of different profiles. It is important every time to find a separate approach and understand the "chips" that you should pay attention to when shooting. With our today’s experience, we not only know where to look for interesting shots in enterprises, but also try to bring new and interesting things to every shooting.
- Do your works on shooting of enterprises take part in domestic / foreign competitions?
- We are not only participating in photo contests, but also organizing the exhibition “Industry of Russia” for the third time at the St. Petersburg International Economic Forum (SPIEF). Its exposition presents the best photos from the largest enterprises of the country. Thus, the Forum participants can see what the modern industry of Russia is.
- Did you have a particularly memorable shooting? If so, which one?
- The most “extreme” for us was the shooting of a rocket launch at the Vostochny cosmodrome. We wanted to take pictures from the nearest point to the launch complex. On the eve we were informed that the camera for this purpose needs to be installed 5 hours before the launch and left on. And this is the height of winter, early morning and the temperature reaches -40 ° C. All night in the hotel we made a protective box for the camera from materials that we found in the nearest hardware store and hotel room. In the course went even toothpicks! As a result, the camera stood in the cold all 5 hours and worked perfectly for the installed 10 minutes of continuous serial shooting. And we even got a video collected from thousands of pictures!
- You participated in the shooting of the plant Arkonik SMZ. Can you tell us more about it?
“Last year we worked at the Samara Metallurgical Plant, an enterprise of the Arkonik Russia structure: we removed production workshops, finished products and plant specialists. However, most of all we were impressed by the gigantic press with a force of 75,000 ton-force. It was the size of an entire building! As far as we know, there is no more such press in the whole country. His picture became one of the most popular photos in our portfolio, because it resembles a shot from a movie about the future.
- There are more than 100 companies in the Association, can you tell why they should take advantage of the experience of Arkonik SMZ and conduct a similar survey of their production?
- We live in an era of visual content. According to the company judged on the basis of its website, social networks and stands at exhibitions. Well-designed company resources simultaneously enhance the status of the company. In addition, many fantastic pictures from the production become viral - they are reprinted by the press and repost in social networks. For example, the photos we took in 2011 for Pulkovo Airport still resonate on the Internet. Recently, even the head of the Hermitage’s Modern Art Department was looking for their authors. Well, better than words will tell our portfolio: www.lineartworks.ru .
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