The exhibition at the Picasso Museum offers a look at the history of the poster Automatic translate

The exhibition is called The European Poster and covers the period from 1888 to 1938. The exposition is designed to show visitors the works of art created by artists from all over Europe in the period before the outbreak of World War II. As stated in the book released on the occasion of the exhibition, “it was half a century when people hoped for a better world, created on the basis of new social ideas and progress, which became the forerunner of the twentieth century.”

The exhibition is focused on periods that are very significant for the history of the poster. His appearance at the end of the 19th century is associated with the work of Jules Chéret and Henri de Toulouse-Lautrec, the most famous modernist artists who had a huge influence on this type of painting. The first advertising campaigns took place between the wars, when the poster reached its peak of development, and then fell into decay.

Many artists immediately followed the tracks of Shere and Toulouse-Lautrec, who felt in this form of art the possibility of liberation from academic norms. The poster made it possible for the author to convey his work immediately to a huge number of viewers, which is why he became so popular among constructivists, futurists, surrealists. The development of technical capabilities has given the art of poster new graphic and photographic opportunities. A separate section of the exhibition is dedicated to the vanguard of the advertising art of that time, which to a large extent determined the look of the modern advertising poster.

For visitors and professionals, these works are necessary in order to carefully familiarize themselves with the history of the poster, as we understand it today. Special excursions for children will work at the exhibition, and everyone will be able to listen to several lectures on the history of art during the summer seminars.

Anna Sidorova