Billboards with classics quotes appeared in Ufa

UVA. More than fifty large billboards with quotes by the great Bashkir and Russian classics, promoting the benefits of reading, appeared on the central streets of Ufa. In this way, the city administration, in the framework of the Year of Literature in Bashkortostan, decide to conduct a propaganda reading campaign for modern society.

The fact is that according to recent studies, Russia has ceased to be the most reading country. So, according to the latest VTsIOM data, on May 24–25 of last year, more than a third of Russians surveyed do not read books. On average, in 2014, every Russian read 4, 55 books over the past six months, while in 2013 this figure was 4, 23 books. However, these data are far from the indicators of twenty years ago, for example, in 1992, for every Russian there were 5, 14 books. According to the survey, the smallest group of respondents is Russian youth aged 18-24. Favorite books of Russian residents are detective stories, love stories and historical literature.

Billboards with quotes and reasoning on the topic of reading the classics A.P. Chekhov, L.N. Tolstoy, A.S. Pushkin and other famous Russian poets and writers placed on all the streets of the city. In addition to them, Ufa streets are also decorated with billboards with quotes of famous Bashkir poets and writers. All statements of the great classics were selected by specialists from the city administration. So, for example, from the heritage of Nikolai Vasilyevich Gogol, the phrase “There is hardly a higher pleasure than the pleasure of creating” was chosen. In turn, Anton Pavlovich Chekhov reminded the Ufa residents from a large billboard that "Brevity is the sister of talent."

In Ufa, such a propaganda campaign is carried out for the first time, while in other cities of Bashkortostan various literary campaigns were previously organized. So, for example, recently in the Uchalinsky district, the “library on wheels” began to operate, which will serve the residents of the republic. Undoubtedly, many pleasant surprises await the inhabitants of Russia in the Year of Literature.

Svetlana Korableva © Gallerix.ru